Director, Content Marketing

Quinnipiac is a private, coeducational university with 6,500 undergraduate and 2,500 graduate students. Quinnipiac is consistently ranked among the best universities by U.S. News & World Report.

The Office of Brand Strategy and Integrated Communications (BSIC) is a new office within Quinnipiac University and is responsible for brand and marketing communications strategy, planning, execution and reporting across all University communications channels and has an exciting opportunity for a Director, Content Marketing. The Director, Content Marketing directs the creation of a comprehensive content marketing and communications strategies in conjunction with established organizational goals and objectives. This includes directing the planning, coordinating, and implementing of content marketing activities to increase University awareness and differentiation, as well as, meet established tactical goals and objectives. The Director, Content Marketing requires a combination marketing and publishing mindset, with the most important aspect being to think "customer first". In essence, the Director, Content Marketing is the University storyteller that must be empathetic toward the pain points of the primary audience. In this position, you will oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to drive awareness, differentiation and engagement of primary audiences. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. This role will collaborate with University Communications Directors and oversee the team who lead social media planning and execution across the primary social media properties to ensure proper execution of strategies across the University and its schools.

- The role of the Director, Content Marketing is to think like a publisher/journalist, leading the development of content initiatives in all forms to deliver on business objectives. This includes: - Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the University. - Work with the Digital Strategy Director to map-out a content marketing strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. - The development of a functional content marketing calendar for the University and its schools.?Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style. - Integration of content activities within traditional marketing campaigns. - Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results.\ - Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. - Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. - Establishing workflow for requesting, creating, editing, publishing, and retiring content. - Supervising the maintenance of content inventories and matrices.

- Bachelor's degree in English, Journalism, Public Relations, Marketing or related communications field. - 8-10 years of experience as a respected leader in multichannel content creation (publishing, journalism, marketing services agency, etc.). - The ability to lead creative personnel to achieve the visual goals of each content piece.? Deep knowledge of marketing channel distribution strategies and best practices. - Experience negotiating media buys. - Basic technical understanding of HTML. - Fluency in web analytics tools (Google Analytics, HubSpot, etc.) and social media marketing applications. Familiarity in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.). - Fluency in social media marketing (HootSuite, Tweetdeck) and monitoring platforms (Radian6, etc.). - Familiarity in marketing automation software (HubSpot, Pardot, etc.) - Experience with creating compelling messages for different target demographics. - Training as a print or broadcast journalist and has a "nose" for the story - Training in how to tell a story using words, images, charts, etc., and an understanding of how to create content that draws an audience (it is critical that the Director, Content Marketing retain an "outsider's perspective" much like that of a journalist). - The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it. - Clear articulation of the business goal behind the creation of a piece (or series) of content. - Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. - Experience creating a resource or library of content organized around persona, customer journey, resource type, etc. - Proven editorial skills. Outstanding command of the English language.