Digital Marketing Manager

EatStreet is currently searching for a data-driven Digital Marketing Manager who firmly believes that organic search rules the world. You understand that content truly is king and you’re always in a testing state of mind when it comes to perfecting the delicate art of SEO. Your title will be Digital Marketing Manager with a zest for analytics, but what you’ll really be is part of an innovative, growing marketing team who is thoroughly obsessed with customer acquisition, loyalty and retention.

Working at our Madison Headquarters, These will be the duties you can expect to perform:

• Produce, curate and distribute original and shared content to grow and engage current and potential diner segments across platforms such as the EatStreet website and blog
• Create and promote daily and weekly content across Facebook, Twitter, Instagram, Snapchat, LinkedIn and all other social channels
• Plan and execute SEO tactical programs and contribute to the overall SEO strategy
• Contribute weekly to the EatStreet content and social publishing calendars and update key stakeholders with applicable data and insights
• Constantly monitor, research and analyze social/ SEO analytics and campaign performance to evolve channel strategy across multiple platforms (such as Facebook, Twitter, Instagram, Snapchat, etc.) as well as mobile, web and app pages
• Analyze competitor SEO performance and keyword analysis quarterly
• Partner with the data, marketing and engineering teams to provide recommendations on site architecture, keyword selection/ utilization and SEO tactics for improved performance
• Provide up to date reporting and key insights summaries to internal stakeholders

• 2-4+ years digital and social media marketing experience. B2C is preferred but not a deal breaker
• At least 1 year in-house experience with planning, building and analyzing SEO programs.
• Digital agency experience is acceptable as long as the applicant also has created and executed these programs for the client
• Expert knowledge of social media monitoring platforms such as Sprout Social, Hubspot, HootSuite, Radian6 or similar platforms as well as web analytics tools such as Google Analytics
• Preference for experience in e-commerce SEO and page tools such as Moz, Google Webmaster, or SeoClarity
• Knowledge of HTML, CSS and rich media formats is desired
• Impeccable copywriting skills with engaging and powerful leadership qualities
• Ability to juggle multiple priorities and tasks in a fast-paced setting while maintaining a laser-like focus on the details
• You must be comfortable with change and disruption, and are invigorated with the opportunities a startup environment provides