Senior Product Marketing Manager for Brand Solutions

Quantcast helps create a more personalized digital world. We have built one of the world’s most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape.

Quantcast is looking for a strategic marketer and masterful storyteller to position and market Quantcast’s programmatic brand solutions. This person understands how marketing and advertising technology is remaking the industry, and is ready to help the world’s largest brands and agencies navigate this shift, and come through better for it. The ideal candidate has an expertise in how brands plan and buy, and understands the narratives + tools needed to help influence their buying behaviors, particularly in nascent marketplaces. This person will marry their expertise in brand, the advertising industry and verticals, with learnings from our sales channels and from client meetings. These learnings will help to inform our product strategy and all marketing activities. In this role, you'll be a key driver for some of the most interesting and innovative collaborations in advertising today.

Key responsibilities include product positioning, leading GTM strategies and execution, development of thought leadership content, sales enablement, as well as creation of sales materials. * Serve as the marketing owner for the launch and ongoing commercialization of Quantcast brand advertising solutions * Develop content that tells engaging, powerful stories * Leverage trade, press, advertising and demand generation to maximize messaging reach, increase consideration of our solutions and meet communication goals * Support Quantcast’s Advertise sales teams with exceptional marketing materials to support and drive product growth (general brand presentations, product collateral, case studies and trainings) * Evaluate program performance metrics to maximize ROI * Inform product development and positioning via your deep understanding of the Brand advertising market and your relationships with sales + clients * Partner with product management, engineering and go-to-market teams to drive product success

The ideal candidate is a passionate and experienced marketer, who is data-driven, strives to humanize complex stories and is a vocal representative for our brand products, our advertising partners, as well as our sales channels. * Bachelor’s degree required; MBA is a plus * 7+ years experience in advertising/media, ideally with focus on product/corporate/brand marketing or similar functions, such as sales marketing or integrated marketing * Demonstrated success in client/executive-facing roles * Proven success in leading complex cross-functional projects * Exceptional communication and writing skills * Experience with launching new products and demonstrating impact to sales and/or company goals * Deep understanding of brand marketing, ad technology and digital media a strong plus