Product Marketing Manager

AppNexus

(New York, New York)
Full Time
Job Posting Details
About AppNexus
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents.
Summary
AppNexus is an internet technology company that powers the real-time sale and purchase of digital advertising. We are seeking a motivated, dynamic Product Marketing Manager to join our team. In this role, you will be responsible for building compelling marketing content and materials designed to increase awareness and adoption of our platform. You will have a deep understanding of our technology stack and product road map in order to produce best in class product marketing materials to gain new clients and drive further adoption onto the platform for existing clients. This is a unique opportunity to join a rapidly growing team at AppNexus.
Responsibilities
* Develop GTM marketing strategy for products, solutions, and/or AppNexus platform by audience/segment * Lead core content development in support of new client acquisition and customer adoption programs * Collaborate with product management and commercial teams in a fast-paced environment * Develop compelling product and solution positioning and messaging frameworks for each product launch and enhancements * Create core product marketing assets – including but not limited to: internal and external presentations, videos, whitepapers, etc. * Work with cross-functional teams to rollout beta programs and train sales teams * Liaise between product and other marketing functions and leadership teams to share product positioning, review materials, and deliver a comprehensive 360 product marketing support * Serve as an evangelist to promote AppNexus products and solutions both internally and externally (trainings, webinars, events) * Create thought leadership communications: Blogs, whitepapers, POVs etc.
Ideal Candidate
**About your skills:** * 5+ years of Marketing experience * Bachelor’s or Graduate degree in in marketing, business, or relevant field of study is preferred * Prior Enterprise technology, platform and/or advertising technology experience * Experience collaborating with engineering, product and sales teams * Strong communication, writing and storytelling skills * Ability to create compelling marketing content and materials for both new and existing products * Solid understanding of how complex, technical environments work, from both a people and product standpoint * Proven ability to work cross-functionally and thrive in a fast-growing, rapidly-changing environment * Exceptional communication and presentation skills, with the ability to cater messaging and delivery to various audiences **More about you:** * You are passionate about a culture of learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower others * You like to take risks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happen * You care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystem * You believe in not only serving customers, but also empowering them by providing knowledge and tools

Questions

Answered by on
This question has not been answered
Answered by on

There are no answered questions, sign up or login to ask a question

Want to see jobs that are matched to you?

DreamHire recommends you jobs that fit your
skills, experiences, career goals, and more.