Product Marketing

AppNexus

(New York, New York)
Full Time
Job Posting Details
About AppNexus
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents.
Summary
We are currently hiring for Product Marketing positions across various levels. The AppNexus Marketing team shapes and manages AppNexus’ brand, including corporate and product messaging, relying on data from market and competitive research to evolve our strategy. From tweets to one-sheets, from media appearances to industry-hyped events and world conferences, we dazzle our industry peers, potential clients, and prospective hires.
Responsibilities
* Develop GTM marketing strategy for new products, solutions, and/or AppNexus platform by audience/segment * Lead core content development in support of new client acquisition and customer adoption programs * Collaborate with product management and commercial teams in a fast-paced environment * Develop compelling product and solution positioning and messaging frameworks for each product launch * Create core product marketing assets – including but not limited to: internal and external presentations, videos, whitepapers, etc. * Work with cross-functional teams to rollout beta programs and train sales teams * Serve as an evangelist to promote AppNexus products and solutions both internally and externally (trainings, webinars, events) * Create thought leadership communications: Blogs, whitepapers, POVs etc.
Ideal Candidate
* You are passionate about a culture of learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower others * You like to take risks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happen * You care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystem * You believe in not only serving customers, but also empowering them by providing knowledge and tools

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