Head of Marketing, Publisher

Quantcast helps create a more personalized digital world. We have built one of the world’s most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape.

• Build the marketing function in the publisher team.
• Creative problem solving to drive customer acquisition (the number of sites signing up for Quantcast Measure).
• Run nurture and win back programs to retain and reengage our existing customer base with new products.
• Manage the strategy, setup and optimization of all paid marketing campaigns.
• Develop and implement a rigorous testing process for marketing experiments.
• Growth through Inbound and outbound marketing, product utilization and iteration.
• Continually refine and iterate our process to convert customers

• Experience using any form of SQL and data intensive marketing strategies.
• Proficiency in running marketing automation and lead nurturing processes (e.g email, content, and social channels) to generate traffic, convert visitors into leads, and then nurture them into converted customers.
• Proficiency in on-page and off-page SEO.
• Must have managed and improved organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Proficiency in optimizing the customer experience and conversion funnel through rapid experimentation and A/B testing (and using the necessary tools).
• Experience building viral loops into the product.
• Roll up your sleeves and get your hands dirty attitude.
• Demonstrated analytical rigor: you must know how to quantitatively analyze marketing programs.
• HTML/CSS Knowledge is a plus.
• Marketing experience at a SaaS company is a plus.