Email Marketing Manager
Atlassian
(San Francisco, California)Atlassian is a leading provider of collaboration, development, and issue tracking software for teams. With over 50,000 global customers (including 85 of the Fortune 100), we’re advancing the power of collaboration with products including JIRA, Confluence, HipChat, Bitbucket, and more. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team.
As Email Marketing Manager you will be responsible for producing, executing, and monitoring Atlassian’s email marketing campaigns and calendar.
- Track and report on key email metrics and recommendations. Define, communicate, and police program and campaign guidelines across the organization to ensure MoM improvements in performance and engagement
- Lead workflow, email production calendar, and related tasks against multiple requests and time-sensitive deadlines
- Maintain a continuous cycle of testing and learning to deliver actionable insights about our segmentation, messaging, and channel strategies that will help evolve program and campaign rules and guidelines
- Watch communications with our ESP and IT department to troubleshoot issues and/or define new functional requirements
- Implement advanced email marketing strategies (e.g., segmentation, A/B testing, personalization, dynamic content, implementation and management of marketing automation)
- Stay up to date with most standard methodologies and training
- 3 years of successful email marketing experience in a high-volume, fast growing organization(s)
- Able to operate with a high level of autonomy and run complex projects as a self-starter
- Demonstrated ability to evangelize, influence, and inspire change in a decentralized organization with multiple partners and shifting priorities
- Excellent organizational and prioritization skills
- Strong HTML, CSS, and SQL skills with experience crafting and troubleshooting responsive emails
It's great, but not required, if you have:
- Experience with ExactTarget
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