Event Marketing Specialist

GLG is the world's leading platform for professional learning. Business leaders, investors, consultants, social entrepreneurs, and other top professionals rely on GLG to learn in short- and long-term engagements from a membership of more than 500,000 experts.

Gerson Lehrman Group’s (GLG) Event Marketing Specialist role will be responsible for helping to develop and refine the marketing strategy for GLG Events, which connect the most notable experts with business and investment leaders throughout the world. This position will focus on delivering data-driven, actionable insights to optimize marketing channels and the client engagement strategy.

* Develop and refine event email marketing strategy and execution to grow and retain customer base. * Provide regular reporting on event marketing performance for senior management with recommendations for improvements. * Collaborate with Business Development and Client Engagement teams in targeted marketing of events to customers. * Conduct A/B testing on event marketing channels to optimize performance. * Ensure event marketing strategy and execution adheres to the most current industry best practices and standards.

* 2 to 4 years of post-undergraduate experience in positions of increasing responsibility within a corporation or event management firm. * Experience working with marketing automation applications such as Eloqua, Marketo, or Pardot. Familiarity with HTML/CSS is a plus. * Experience working with Salesforce.com or similar CRM software. * Proficient in Excel and analytics tools such as Mixpanel, Google Analytics, Amplitude, or Tableau. Familiarity with SQL is a plus. * Successful track record of working in a team environment. * Proven ability to work in a rigorous, fast-moving work environment. * Outstanding verbal and written communication skills. Ability to explain complicated concepts in an easily digestible manner.