Senior Manager of Demand Generation

Procore Technologies

(Carpinteria, California)
Full Time
Job Posting Details
About Procore Technologies
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas.
The Sr. Manager of Demand Generation orchestrates and leads a team responsible for the daily setup and execution of marketing campaigns that successfully promote Procore’s strategy, brand and product lines. We are looking for an individual who can oversee all outbound marketing plans, the integration of various communication channels, and is able to manage a team as well as multiple projects simultaneously. You will be responsible for managing overall outbound department budgets and Segment Marketing budget allocation.
* Oversee the strategy, development & execution of email and engagement campaigns. * Implement marketing programs that span digital channels- email, text, digital content, web, and social media * Execute on marketing strategy to grow and nurture leads through multiple marketing campaigns across numerous channels to the point where leads are ready to be from the top of funnel to closure by our sales team * Execute and track campaigns, workflows, data issues and other key marketing ops functions around emails, social media, webinars, events, partners and newsletters * Develop and execute integrated marketing campaigns, both online and traditional, in partnership with the rest of the marketing team * Own the overall content strategy and execution * Design, execute and test nurturing campaigns * Measure and monitor sales funnel activity to ensure predictable pipeline * Work with internal/external resources to create compelling content and assets * Facilitate a strong working relationship with Sales * Own and drive analytics for the email and display/retargeting marketing program - find answers, draw hypotheses, propose tests to validate existing best practices or introduce new ones * Develop and execute the overall contact strategy across multiple products and audiences * Develop weekly, monthly, and ad hoc reporting on campaign performance * Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement * Work with third party email software provider to manage, execute, optimize email campaigns * Oversee and establish best practices around daily email efforts, including performance rates, link tracking, HTML coding, quality assurance testing, and approval * Continuously ideate, execute, and measure results on A/B testing to optimize for email engagement/conversions * Explore the most modern email standards: format, mobile responsiveness, personalization, etc. * Oversee annual calendar of team activities aligned with department strategy * Explore and research new ways to contact and engage existing accounts and prospective customers * Provide leadership and guidance to Campaign Segment Marketers * Work closely with all teams within Procore’s Marketing, Sales and Customer Success departments
Ideal Candidate
**Desired Skills and Experience** * BA/BS Degree, MS or MBA a plus * 10 years of experience in demand generation marketing in a fast growth B-to-B technology company * Cross-channel experience * Experience in a SaaS technology company preferred. * Proven experience building segmented, integrated marketing strategies that incorporate multiple channels. * Strong digital marketing experience. * Solid technical and clinical foundation, with the ability to translate technical and/or clinical information into compelling marketing messaging and campaigns. * Proven experience creating marketing materials for sales, demand generation, website content, product literature, data sheets, and other promotional collateral and communications. * Strong prioritization, organizational, and project management skills. * Ability to work independently with little or no supervision, lead projects, lead project teams, and work collaboratively as a team member. * Exceptional time-management skills. * Must be a team player with a sense of responsibility and ownership. * Must be able to effectively collaborate on projects with people inside and outside the Company. * Strong written and oral communication skills. * Ability to thrive in a fast-paced hyper-growth culture and environment **Is a Plus** * Marketo Certified * Experience in construction industry, SaaS or a B2B technology firm * Familiar with multi-touch marketing attribution software like * System administration & marketing experience using
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Competitive health care plans, unlimited paid vacation, stock options, employee enrichment and development programs, and friends & family events.


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