Digital Marketing Strategist

Bandwidth is one of the largest telecom companies in the nation, helping over 500 wholesale customers and thousands of enterprise accounts leverage communications as a tool for innovation. The company was founded in 1999 as a reseller of connectivity solutions, getting into the voice business when it recognized a need for more nimble voice solutions.

Bandwidth is looking for a professional to fill the role of Digital Marketing Strategist. This role will assist in the planning and execution of marketing strategies, campaign development, analysis, associated with Bandwidth's lead generation programs. The successful candidate will play an integral role in finding and developing new leads. Candidate must have hands-on experience with a wide range of digital marketing tactics.

* SEO program management, tracking, and optimization. * Paid Search management and optimization. * Develop, execute, and analyze lead generation campaigns via 3rd party advertisers. * Work closely with Product Marketing to plan and execute Bandwidth content for demand generation programs. * Assist in trade show logistics and promotion. * Work closely with Email Marketing Specialist to plan, execute and analyze nurture programs. * Execute website A/B and multi-variate testing for conversion optimization.

* Bachelor’s Degree * Experience working in a B2B environment * 3 or more years’ experience in a marketing role. * Proven ability to achieve rank improvement for highly-competitive organic search terms * Ability to work well in a fast-paced, collaborative environment. * Strong understanding of Microsoft Office programs. * Experience with Google Analytics, Mouseflow, Optimizely or other very similar web analytics and testing tools. * Experience with Marketo marketing automation tool. * Experience with Salesforce CRM