Customer Retention Marketing Manager

Outdoor Voices is an active lifestyle brand. We believe in freeing fitness from performance, and embrace activity with ease, humor, and delight. We feel that Doing Things – moving your body and having fun with friends – outlasts a win when it comes to inspiring sustainably active lives. Our mission is to get people out there and Doing Things together, to redefine recreation as part of everyday life.

We’re looking for a world-class individual to join us as a Retention Marketing Manager. This role will have broad ownership of and responsibility for customer retention at Outdoor Voices, including ownership of retention channels (email program, loyalty, etc.), and KPIs (repeat rate, win backs of lapsed customers, etc.).

* Retention channel strategy and day-to-day management: You will help write the playbook for customer retention across all channels (email, loyalty, etc.), owning strategy, execution, reporting and analysis of retention efforts. * Testing: You’ll vet and test emerging retention opportunities. * Performance: You will have performance ownership of all KPIs (repeat rate, winback rate, lapsed rate, etc.). * Reporting: You’ll produce weekly/monthly/quarterly reporting on retention efforts, keeping marketing and cross-functional teams in the loop on performance. * Cross-functional collaboration: You’ll work across marketing, operations, merchandising, and finance, teams to lead retention efforts. * Build and own key relationships with external vendors.

* High degree of intellectual curiosity and a passion to stay on top of the latest marketing trends & channels. * Prior retention marketing experience and experience managing an email program for a consumer brand. * Proficiency with HTML and a basic understanding of Photoshop. * Genuine interest and vision for how consumer brands retain customers. * Strategic thinking -- a vision for how we can scale the OV brand and the role that acquisition plays in that effort. * Analytical horsepower -- you have prior experience analyzing results and applying learnings that helped build a consumer brand. * Excellent excel skills. Bonus points if you have SQL experience. * A team player who can also go it alone at times. * Good project management skills and the ability to stay cool in fast-paced and ambiguous situations. * Attention to detail. * A "get it done" no task too small attitude. * Intellectual honesty. You are just as likely to admit when your idea didn't work as when it did. * Creative, yet strategic approaches to problem solving. * An innovator who is entrepreneurial in spirit. * Bachelor's degree in (but not limited to) Business, Marketing, Engineering or related field with 2-4 years of retention marketing experience with a consumer brand or agency.