Lifecycle Marketing Manager

Blinds.com, based in Houston, Texas, is the largest online seller of blinds.

The Lifecycle Marketing Manager will play a vital role in continuing to grow our retention program and maximizing our customer lifetime-value. You will be the primary advocate for this customer segment while being the functional owner of Email and Direct-Mail channels, with a responsibility to deliver timely & relevant communication to our customers at each point in their purchase journey.

• Manage the email & Direct-mail programs and process workflow
• Collaborate with Creative, Merchandising and Promo teams to develop calendar and ensure our customer communication is relevant, accurate and maintains brand-consistency
• Analyze and report channel performance and test results
• Oversee our nascent transition from “batch and blast” campaigns to automated/triggered communication in both email and direct-mail.
• Collaborate with IT and project-management teams for special projects e.g. to integrate new systems.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement
• Drive segmentation strategy by understanding customer lifecycle and ongoing testing
• Stay up to date on industry trends and new technologies

• BA/BS degree in Marketing/Communication or analytical emphasis
• 3+ years’ experience with email and/or direct-mail with at least 1 year of channel ownership
• Proficiency with MS Excel and ability to interpret and communicate results and recommendations to team and leadership
• Excellent verbal and written communication skills; with a collaborative personality and analytical mindset; and an ability to self-manage priorities
• Strategic thinker, with exceptional attention to detail and a focus on results
• Experience working with ESP, CRM & Marketing Automation tools
• Experience with web-analytics e.g. Adobe Analytics (Omniture) or Google Analytics
• Nice to haves:
  • HTML/CSS familiarity
  • MS Access or SQL knowledge