Acquisition Marketing Manager for Reservations

Yelp connects people with great local businesses. Our users have contributed approximately 108 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

We’re looking for a motivated and energetic Acquisition Marketing Manager to drive growth and usage of Yelp Reservations. This role is your opportunity to make an outsized impact by getting in on the ground floor of a growing business unit within Yelp.

**What's a Typical Week Like?** * Determine how best to allocate our Q4 lead generation budget across channels and geographies based on recent performance and cost trends. * Participate in a creative planning session to develop new challenger ad concepts to test against current ad champions. * Analyze user flows to understand where the largest conversion optimization opportunities lie and provide recommendations to our product team on where to focus engineering resources. * Work with the Yelp Reservations sales team to ensure that our cost per qualified lead goals are being met while balancing against lead volume needs. **Why Should You Work for Yelp?** * 171M unique visitors in Q2 2016 * 108M business reviews and growing * You’ll directly contribute to revenue growth at the company * We operate at global scale -- in 30+ countries **Primary Responsibilities:** * Manage marketing channels and campaigns (primarily paid) to drive leads and ultimately completed sales of the Yelp Reservations product. * Lead campaigns end-to-end from conception to defining objectives, execution, tracking and reporting. * Iterate and optimize on campaigns based on results. * Analyze and report KPI performance on a regular basis. * Collaborate with counterparts across the org from sales, content, creative and product. * Contribute to landing page optimization and user flow changes to improve conversion.

* 2-5 years of experience in performance/acquisition/online marketing with a focus on ROI against LTV, preferably in a B2B setting. * Proven success managing online marketing programs with CPC, CPA and CPM cost models. * You are endlessly curious about and love telling stories with data. * Self-starter with strong work ethic. * Borderline obsessive attention to detail. To illustrate your attention to detail, please include the word “fantastic” somewhere in your resume. * Strong MS Excel experience required. Experience with other data and analysis tools/languages a plus (Tableau, Google Analytics, SQL, etc.) * Preferred Education: Bachelor’s degree in Marketing, Mathematics, Economics or other quantitative field