Email Marketing Specialist


(Virginia Beach, Virginia)
Full Time
Job Posting Details
About Leesa
Leesa is a single, beautifully designed luxury mattress that's ordered exclusively online and delivered straight to your door. The Leesa is expertly crafted with a luxury look and universal feel that works for every body. All Leesa mattresses offer tremendous value, and come with a 100-night risk free trial, free shipping and easy returns.
Leesa is seeking an experienced email marketing specialist to join the digital marketing team who can take ownership of, manage, and develop best-in-class practices for email marketing, segmentation, drip campaigns and lead nurturing.
* Manage Leesa’s email marketing program on a daily basis and take ownership and responsibility for list and revenue growth * Work with creative team to develop beautiful, responsive emails and ensure they are properly coded, tested and scheduled * Develop and implement a robust auto-responder drip campaign for both pre-purchase and post-purchase customer journeys * Create a list segmentation strategy to cross-sell products, nurture new leads into the funnel and increase lifetime customer value * Manage exit intent, on-site sign up forms and abandoned cart email logic * Brainstorm campaign and holiday-specific email creative and proactively work with design and marketing teams to produce email content * Work with Leesa and Sapira Brand Managers to plan and execute brand partnership sweepstakes * Proactively manage and troubleshoot email deliverability issue * QA test email sends across a variety of email clients * Continuously work to improve and update email design and content * Act as the main agency / vendor point of contact for email marketing vendors and software tools * Create weekly and monthly reports detailing email list growth, revenue generated through email, and other relevant data
Ideal Candidate
* 2-4+ years of experience in email marketing * Expert knowledge of auto-responder series, list building & segmentation * Solid design aesthetic and copywriting skills * Experience with MailChimp, Klaviyo, Bronto or similar ESP * Working knowledge of technical principles involved (HTML/CSS) * Well-versed in marketing speak: CPA, CPL, CTR, impressions, etc. * E-commerce / consumer product marketing experience a plus * Bachelor’s degree preferred
Compensation and Working Conditions
Benefits Benefits included

Additional Notes on Compensation

Competitive benefits package – health, dental, 401k, paid leave.


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