Senior Marketing Automation Specialist

Located in sunny San Diego, CA, TakeLessons is home to an amazing team of creative, passionate, and hard-working individuals. Since 2006, we've grown from a small start-up matching teachers and students for music lessons, to the trusted online marketplace for hundreds of lesson categories.

As a key role on the TakeLessons marketing team, the Senior Marketing Automation Specialist will be responsible for the technical planning and execution of email campaigns within Marketo. The ideal candidate is a master of email deliverability with a deep understanding of reputation management.

* Setup, deploy and manage email campaigns of varying complexity with a high degree of accuracy * Code responsive email templates with best practices to ensure maximum compatibility * Thoroughly test emails to ensure strong support of mobile, web and desktop email clients * Collaborate with the marketing team for the delivery of creative assets and design vision * Interpret needs and partner with teammates to develop highly effective email programs * Help ensure an optimal experience for audiences through a strong awareness of contact frequency * Implement and track A/B tests to optimize open and click through rates * Translate campaign results into insightful analysis to drive change and improve performance * Own deliverability metrics, monitor sender reputation and proactively recommend tactics to improve * Continuously audit email programs to ensure accuracy and strong up-time * Database management including custom objects and opportunities for increasing database quality * Troubleshoot platform issues as they arise and work with Marketo technical support as need * Recommend and define long-term technical requirements for scaling email marketing initiatives * Maintain up-to-date knowledge of email coding, design, deliverability and legislation

* Minimum 5+ years of experience in email marketing * 3+ years of hands on experience within Marketo * Bachelor’s degree and/or equivalent experience required * Expertise in designing email campaigns for acquisition, cross-sell/up-sell and retention * Strong email coding experience in HTML/CSS and responsive design * Organized and detail oriented with the ability to prioritize work to meet deadlines * Excellent written and verbal communication skills * Remote workers located within the US will be considered * Marketo certification preferred