Marketing Director for Demand Generation

Rainforest QA

(San Francisco, California)
Full Time
Job Posting Details
About Rainforest QA
Rainforest QA is modern testing for web and mobile apps. The Rainforest platform delivers all the resources needed to do fast, efficient QA. Rainforest combines a massive crowd of human testers with algorithmic management and VMs to execute web and mobile regression testing for continuous deployment. The best dev teams from companies like Intuit, Zenefits, Oracle, and IBM use Rainforest’s platform and API to execute and scale their QA activities more effectively.
Responsibilities
* Plan, budget and manage all digital marketing programs including AdWords, Cost-Per-Lead sources, display advertising, retargeting, third party emails and paid social campaigns. * Own the email marketing function from end-to-end including copy, creation, sending, list segmentation and measurement of results * SEO strategy and implementation including keyword management, inbound link building and hands-on optimization for improving site structure, page construction, content, keyword lists, and SEO copywriting * Develop detailed marketing plans including messaging, targeting, and testing of strategies * Execute customer acquisition campaigns, measure and analyzing performance, and identify new opportunities based on customer and business feedback. * Strategy, management and measurement of company AdWords account * Create and execute effective digital campaigns; includes everything involved in creating an innovative and successful online marketing approach: landing pages, social media posts, ad copy, and banner ads to ensure healthy click and conversion metrics * Track performance and allocate budget across channels to maximize our marketing spend
Ideal Candidate
* 4+ years prior experience in B2B tech focused marketing environment with strong focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), paid advertising and Email Marketing * Strong and up-to-date understanding of trends in Search Engine Optimization. Ability to tell the difference between proven SEO techniques and common misconceptions that don’t actually move the needle * Solid understanding of AdWords account structure, bidding strategies, keyword targeting, and ad copy writing * Provide high-level understanding and best practices of paid search, search retargeting, and paid social advertising * Team focused attitude and strong initiative/responsiveness to business drivers **Bonus points for** * Working knowledge of SEO tools such as Moz and SEM Rush * HTML/CSS skills * Advanced knowledge of AdWords, Google Analytics, and Excel * Experience with the nuances of email best practices including subject lines, messaging, A/B testing, deliverability and CAN-SPAM/anti-spam legislation. * Proven ability to thrive in a fast-paced startup environment * Previous management experience

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