Social Media Specialist

The next name in digital marketing. Specializing in SEO, SEM, web development, software development, web design, content marketing and social media. We leverage these strategies to produce and market strong brands that perform well in a variety of digital/internet channels.

The Social Media Specialist is responsible for building and maintaining a community for our website users through Facebook, Twitter and other appropriate social media platforms. It is not a management position.

* Be a superb communicator on multiple social media platforms for branding, business and community development purposes. * Serve as an authority on social media, responding to our users when they raise questions, suggestions or issues on Facebook, Twitter, Google+ and other social media platforms. * Create daily written and visually innovative content appropriate for each social media platform to increase exposure, engagement, brand recognition and lead generation among our followers. * Create monthly social media campaigns and enroll the help of designers, content writers or others on the team. * Take a lead role in company social media directives and develop them as trends and business purposes dictate. * Analyze social media performance on a weekly, monthly, quarterly and annual basis. * Develop leads through organic posts. * Gain and maintain authority status as a social media leader beyond Launch That, including staying updated on social media and SEO trends through industry news outlets, webinars and local organizations. * Deliver consistent and accurate feedback on periodic social media analyses. * Strategize, monitor and optimize social media campaigns, tweaking them daily. * Secure increased engagement levels from our communities on multiple platforms. * Explore other social media platforms to reach and engage our target audience. * Capitalize on trending topics.

* A four-year degree with a concentration in marketing, English, journalism and/or technical writing * Excellent speller * Two years of experience in social media marketing or web marketing. * Proficient in paid and organic social media marketing and analytics on Facebook. * Understanding social media algorithms. * Background in lead generation and inbound marketing. * Knowledge of Google Analytics. * Active presence on social media with a command of each network and their best practices. * Own a personal website or blog. * Knowledge of basic HTML.