SEO & Content Architect

Moz

(Seattle, Washington)
Full Time
Job Posting Details
About Moz
We build analytics software that gives our users the technical edge towards better marketing on the web. We are dedicated to the future of marketing analytics. We’re obsessed with it. We’ve been at it for over 10 years and we’re in it for the long haul. We’re a leader in our space receiving frequent recognition for our accomplishments (Over the years the list includes:Inc 5000, Deloitte Fast 500 and the Puget Sound Business Journal's fastest growing private companies).
Summary
We’re looking for an experienced SEO with strong content marketing chops to join Moz’s marketing team. As a key individual contributor, you’ll play a crucial role in identifying and executing on SEO opportunities, as well as conceptualizing, creating, and executing world-class content marketing campaigns. You’ll help to increase the visibility of Moz’s brand and our growing suite of marketing software. The ideal candidate is an exceptional communicator and creative thinker. You are a master at keeping up with the ever-changing pace of SEO and the web marketing industry. You love solving SEO challenges, and your ability to create a piece of innovative, evergreen content out of a change in the industry, case study, or data is second to none. You love improving search visibility–both technically and creatively–in big, bold ways.
Responsibilities
* Working collaboratively to conceptualize, create, and execute world-class content marketing campaigns in order to grow our audience, attract new community members, and support our customers. * Support content marketing that drives qualified visitors to our various software products. * Create evergreen content that returns value over many years by creating exemplary value to our audience. * Support content marketing that drives qualified visitors to our various software products. * Share your industry knowledge on the Moz Blog in a way that supports our audience and helps grow the Moz Brand. * Work with other marketing teams to execute content promotion and amplification through paid and organic channels, including: industry outreach, social media marketing, search engine targeting, press relations, email marketing, paid amplification, and more. * Gather and analyze success metrics and identify KPIs for personal content pieces to evaluate what is working and what isn’t. Comfortable iterating on pieces that need improvement * Content auditing of Moz.com to discover gaps and take advantage of opportunities * Regular monitoring of the SEO health of Moz.com. Staying on top of SEO opportunities, prioritizing these, and executing on their deliverables alongside the Moz webdev teams. * Work cross-functionally with other teams to implement SEO best practices for Moz properties. * Act as an in-house “Subject Matter Expert” to assist other teams with your Content Marketing and SEO expertise. This includes advising and providing feedback to our various software projects. * Represent yourself and Moz within our community. This includes speaking at marketing events, answering Q&A questions, participating in social media, and actively contributing blog comments.
Ideal Candidate
* A proven track record of several content marketing initiatives. It’s important that you’re able to demonstrate the success of these projects and the goals that they served * A solid understanding of HTML and CSS. JavaScript, MySQL and PHP are a plus. * Experience with various analytics software packages, including Google Analytics and Adobe Omniture. * Extensive experience with social media promotion, which may include Twitter, Facebook, Google+, Linkedin, Pinterest, SnapChat, Reddit, Instagram and more. * Experience, or at least solid exposure, to paid amplification channels such as Facebook, Twitter, Outbrain, Taboola, display advertising, paid search marketing, and more. * The ability to wireframe and create project specs. Work with designers, writers, and developers to bring these projects to life. Design skills are a plus. * SEO. You have a proven track record of driving traffic through Search Engine Optimization. You’ve worked to improve sites either in-house or through client work. * Understanding and experience with common SEO tools and tasks, including keyword research, link checkers, site crawls/audits, structured data, URL structures, and more. * Familiarity with the Moz tool suite. * Excellent communication skills. Writing samples are a plus, including web content you’ve written.

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