Digital Marketing Specialist

Your Health. Your Hospital. Yuma Regional Medical Center is dedicated to delivering excellence to every patient, every time; you come FIRST.

The Digital Marketing Specialist is responsible for collaborating with hospital leadership, marketing team and executives to develop content for performance-driven cross channel digital marketing initiatives.

- Qualified candidate will effectively participate in the creation of content and content plans, developing social media and web strategy tactics to increase hospital utilization. - The qualified candidate must have excellent written and oral communication skills, the ability to think both strategically and creatively, and have the ability to multi-task and work independently in a fast-paced, deadline-driven agency environment. - The Digital Marketing Specialist is responsible for defining, implementing and measuring online brand building and lead generation efforts in alignment with the overall business and marketing strategy.

**Education Required:** - Bachelor’s Degree in communications, journalism, or related field **Experience Required:** - Two (2) years marketing/communications writing experience in a digital environment. - Demonstrated project management, time management and organizational skills. - Two (2) years experience creating and managing social media platforms such as Facebook, Twitter, and LinkedIn. Knowledge of Wordpress, Google Analytics, and basic HTML. **Experience Preferred:** - Four (4) years marketing/communications writing experience in a digital environment and creating and managing social media platforms such as Facebook, Twitter, and LinkedIn.