Digital Marketing Specialist

Your Health. Your Hospital.

Yuma Regional Medical Center is dedicated to delivering excellence to every patient, every time; you come FIRST.

The Digital Marketing Specialist is responsible for collaborating with hospital leadership, marketing team and executives to develop content for performance-driven cross channel digital marketing initiatives.

• Qualified candidate will effectively participate in the creation of content and content plans, developing social media and web strategy tactics to increase hospital utilization.
• The qualified candidate must have excellent written and oral communication skills, the ability to think both strategically and creatively, and have the ability to multi-task and work independently in a fast-paced, deadline-driven agency environment.
• The Digital Marketing Specialist is responsible for defining, implementing and measuring online brand building and lead generation efforts in alignment with the overall business and marketing strategy.

Education Required:

• Bachelor’s Degree in communications, journalism, or related field

Experience Required:

• Two (2) years marketing/communications writing experience in a digital environment.
• Demonstrated project management, time management and organizational skills.
• Two (2) years experience creating and managing social media platforms such as Facebook, Twitter, and LinkedIn. Knowledge of Wordpress, Google Analytics, and basic HTML.

Experience Preferred:

• Four (4) years marketing/communications writing experience in a digital environment and creating and managing social media platforms such as Facebook, Twitter, and LinkedIn.