Director Of Customer Acquisition and Growth Marketing

Knot Standard is a luxury custom menswear company with one goal; to consistently offer premium service, selection combined with tradition and classic tailoring, for our client and his personal stylist to create the lifestyle he desires. To date, we operate seven appointment-only showrooms in New York, Chicago, D.C., Houston, Austin, Dallas, and San Francisco, in addition to our e-commerce based business.

We are seeking a highly experienced Marketing professional to oversee the analytics and strategy of our online and offline businesses. A strong, proven track record of marketing campaign design, e-Commerce website optimization, online retail, and lead generation are a must. Candidate must have extensive experience in allocation of advertising dollars across multiple channels (online, print, etc). This role will join the Senior Management Team in our New York City HQ.

• Allocating monthly advertising budget across online and print channels
• Establishing and analyzing measurements of key metrics such as site traffic, visitor paths, and conversion rates in efforts to optimize marketing spend
• Overseeing lead generation efforts for both online and offline channels using SEO and SEM
• Devising, designing, and executing marketing campaigns in conjunction with operations, creative, and sales team
• Establishing strategies for e-commerce and showrooms to support brand awareness, traffic creation, web engagement, and lead conversion objectives
• Designing user experiences that guide prospects from first brand contact to point of purchase
• Establishing optimization model for higher average checkout values and lower customer acquisition costs
• Working with production/operations staff to perpetually improve customer service, order delivery, and new product releases
• Preparing reports to senior leadership on campaign performance and website analytics

• 4+ years of marketing campaign design and/or 4+ years of SEO, SEM, or e-Commerce/online retail experience
• Prior successful launch or growth of an omni-channel (e-Commerce + offline) platform
• Experience with web analytics tools, search optimization, and web UX optimization strategies
• Familiarity and passion for the menswear industry
• Able to make independent decisions
• Enjoyable, personable, fun to be around
• Able to self-manage, and work remotely with a minimum of daily oversight
• Strong analytical, numerical, and reasoning abilities
• Participative management type
• Able to get along with diverse personalities
• Excellent communication skills, written and verbal
• Results-oriented with the ability to balance other business considerations
• High technical proficiency with web technologies