Director Of Customer Acquisition and Growth Marketing

Knot Standard is a luxury custom menswear company with one goal; to consistently offer premium service, selection combined with tradition and classic tailoring, for our client and his personal stylist to create the lifestyle he desires. To date, we operate seven appointment-only showrooms in New York, Chicago, D.C., Houston, Austin, Dallas, and San Francisco, in addition to our e-commerce based business.

We are seeking a highly experienced Marketing professional to oversee the analytics and strategy of our online and offline businesses. A strong, proven track record of marketing campaign design, e-Commerce website optimization, online retail, and lead generation are a must. Candidate must have extensive experience in allocation of advertising dollars across multiple channels (online, print, etc). This role will join the Senior Management Team in our New York City HQ.

* Allocating monthly advertising budget across online and print channels * Establishing and analyzing measurements of key metrics such as site traffic, visitor paths, and conversion rates in efforts to optimize marketing spend * Overseeing lead generation efforts for both online and offline channels using SEO and SEM * Devising, designing, and executing marketing campaigns in conjunction with operations, creative, and sales team * Establishing strategies for e-commerce and showrooms to support brand awareness, traffic creation, web engagement, and lead conversion objectives * Designing user experiences that guide prospects from first brand contact to point of purchase * Establishing optimization model for higher average checkout values and lower customer acquisition costs * Working with production/operations staff to perpetually improve customer service, order delivery, and new product releases * Preparing reports to senior leadership on campaign performance and website analytics

* 4+ years of marketing campaign design and/or 4+ years of SEO, SEM, or e-Commerce/online retail experience * Prior successful launch or growth of an omni-channel (e-Commerce + offline) platform * Experience with web analytics tools, search optimization, and web UX optimization strategies * Familiarity and passion for the menswear industry * Able to make independent decisions * Enjoyable, personable, fun to be around * Able to self-manage, and work remotely with a minimum of daily oversight * Strong analytical, numerical, and reasoning abilities * Participative management type * Able to get along with diverse personalities * Excellent communication skills, written and verbal * Results-oriented with the ability to balance other business considerations * High technical proficiency with web technologies