Social Media Manager

KaBOOM! is the national non-profit dedicated to bringing balanced and active play into the daily lives of all kids.

Brief Summary of Position - As part of the External Affairs department and reporting to the Director of Digital Engagement, the Social Media Manager leads online discussion among KaBOOM! audiences. - Focusing on social media properties, (s)he leverages direct marketing strategies and implementation tactics in order to acquire new stakeholders - from grassroots activists to thought leaders - around play and playability, to dramatically lift audience engagement and conversion. Duties and Responsibilities - Strategy: Develop and implement a comprehensive social media strategy in concert with all other communication channels. - Execution: Position KaBOOM! as a key thought leader, promote the playability concept through commentary and online dialogue with other influencers, engage partners in ways that deepen impact, and brand organizational culture through representative examples. - Processes: Lead the development of organization-wide social media management standards, policies, and rules of engagement. - Content: Shape direction and project briefs needed to support content creation, coordinate with staff and manage external resources to assist in the production of said content, and leverage creative assets to grow following and increase conversions. - Creative Branding: Maintain a consistent and on-brand voice of KaBOOM! to build and inspire advocates. - Audience Research: Identify key online communities and conversations, map these relationships and disseminate related contact activity. - Editorial Organizer: Act as the project manager for the development and maintenance of the KaBOOM! campaign / project calendar, including testing content and analysis. Work with the team to prioritize goals and inspire editorial calendar. - Reporting: Provide clear, accurate data on a regular basis, identifying successes and areas for improvement. Communicate results of engagement and activity to both internal and external clients. - Industry Expert: Be an early adopter of new/emerging media technologies and make recommendations that add work efficiency, collaboration impact, and/or scale. As needed, train and keep relevant staff abreast of best practices. - Culture: Actively cultivate an environment that contributes to the achievement of our diversity and inclusion goals and supports the KaBOOM! culture. Miscellaneous: Contribute to the overall goals of the department and KaBOOM! by helping with other departmental programs as needed.

Minimum Qualifications - Commitment to the KaBOOM! mission. - Bachelor's degree required with five years in marketing, communications or related field. At least three years of deep social media experience. - Exceptional written communication skills, including a proven ability to craft messages that attract attention and drive social media sharing. - Experience using social media tools as outreach and monitoring tools. Sysomos and Simply Measured experience preferred. - Proficiency in Microsoft Office, HTML and graphic design skills. - Relationship-builder with the flexibility to "manage by influence" - Entrepreneurial spirit - Willingness to travel up to 10% of the time.