Strategic Marketing and Events Manager

We develop strategies that lead to action and evolve 'by doing' and engaging our clients as partners to create measurable economic, social, and environmental value.

The Strategic Marketing and Events Manager will help establish a comprehensive marketing program across all Strategen lines of business to drive market impact and establish thought leadership through a combination of content creation and strategic marketing initiatives across multiple platforms. Key components of the marketing program include branding, public relations, strategic partnerships, content development, coordinating and managing key marketing-related vendors and social media. Identification and tracking of success metrics will be key. This position will provide strategic marketing support to all three lines of business but a key focus of the position will be to lead and execute a strategic marketing and public relations plan for Energy Storage North America (http://www.esnaexpo.com/).

Holistically evaluate current marketing operations, platforms and channels and develop a comprehensive strategy, with clear goals and objectives, that ties together all of the tools and business development activities listed hereafter. **Develop an Integrated Marketing Strategy** * Review current marketing initiatives and evaluate their impact. * Refine marketing strategy * Manage marketing budget * Draft and integrated Marketing Strategy document **Social Media Management** * Grow followers, engage and retain them, and help convert them into customers (and event attendees) * Drive consistent, relevant traffic and leads from our social network presence * Explore new ways to engage and new social networks to reach our target audience **Marketing Operations / Analytics** * Create scalable processes that ensure best practices in lead generation and database management * Analyze data to inform strategic decisions by stakeholders across the company * Analyze marketing and sales data to develop insights and make recommendations on areas for optimization * Evaluate new technologies and add-on applications to improve and optimize marketing team performance ****Strategic Event Marketing and Management** (Primarily ESNA)** * Lead all strategic marketing for events, including partner events (i.e. ESNA held in October) and the CESA Market Development Forum in February. * Help plan event agendas, identify and secure speakers, special guests, and/or entertainment for each event * Collaborate across teams to promote events and drive registrations. * Analyze the success of each event, recommend changes, etc. * Attract new groups of customers * Leverage existing marketing materials and develop new assets to target key customer segments **Creative Content Production** Develop and refine a compelling narrative (or plan for this narrative utilizing Strategen’s internal team and external consultants) and value proposition thought leadership and market development. **Launch Content Strategy** * Create Editorial Guidelines * Create Editorial Calendar * Help identify interviewees and organize interviews * Draft blog posts * Draft collateral social (newsletter, twitter, Facebook) **Support Online, Print, and Partnership Marketing Campaigns** * Draft creative marketing content * Manage key marketing events around conferences * Review existing creative for online ads, banners, and formulate recommendations * Proof and edit print materials * Review and edit post show report

* 3-5 years of cleantech marketing or agency experience supporting both thought leadership and growth in YoY event attendance * Bachelor’s degree in Business / Marketing / English / Journalism or related field * Experience executing a variety of marketing initiatives as part of managing integrated content marketing program in a business to business environment/role. Experience in the energy industry is a plus * Entrepreneurial, pragmatic, no-nonsense minded, with a passion for advanced energy and energy storage * Knowledge of SEO and SEM best practices * Experience developing social media content and promotions * Familiarity with marketing automation tools * Experience marketing for B2B companies a plus * Understand the customer journey to inform content opportunities to help remove barrier to conversion * Deep content strategy skills with proven track record for using content to drive business results * Demonstrated ability to deliver engaging, creative content for multiple channels in a variety of formats across devices * Experience distributing content through multiple channels including editorial partnerships and social media * Strong leadership and management skills with internal teams and partners * Strong analytical skills and a passing for unearthing what makes content successful and building on it * Demonstrated ability to establish, maintain and continually improve editorial processes and workflows * Excellent verbal and written communication skills * Personal Characteristics * Able to develop and articulate a vision * Creative * Analytical * Organized * Strong communicator * Collaborative team player * Keeps an open mind