Analytics Consultant Job

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses.

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries

The consultant is a role critical to the growth of the Marketing Productivity Practice at IRI and will oversee the delivery of key client engagements in the Marketing Productivity domain, partnering with Commercial leaders in driving growth across a portfolio of strategic accounts. An understanding of analytic methodologies pertaining to marketing measurement is essential, with particular focus on Marketing Mix Modeling, Media Analytics, Brand Equity Analytics and customer/CRM analytics. While the Principal is not a hands-on, data crunching or modeling role, the ability to “roll up sleeves” and get into data/models on occasion is valuable in this role. Even more critical is the ability to take very technical content, distil key business insights and articulate to non-technical audiences. To that end, the role involves some degree of direct client engagement, in partnership with the Commercial leaders. At his/her disposal will be IRI’s unparalleled Liquid Data platform and complete access to a constantly expanding ecosystem of data, the world’s largest set of data related to household level consumer behavior. Data includes proprietary access to POS, FSP, Rentrak, Household Panel, Experian, Kantar Retail and comScore. In order to meet the practice objectives, the role will also have shared responsibility with the practice leader to produce high quality thought leadership and industry presentations based on cutting edge client engagements. The Practice has a revenue goal that all senior members of the Practice take joint responsibility to deliver. While activities will vary, the Principal can expect to spend his/her time as follows: 50% overseeing delivery of client insights via Consultants the Principal will manage, 30% directly managing 1-2 key engagements, 10% on Thought Leadership and Innovation and 10% administrative/cross-practice alignment. Collaboration is central to the Principal’s success. Internally, the Principal can expect to work with the broader Analytics & Consulting team, Consumer & Shopper Insights, Client Insights & Delivery, New Business, Media Center of Excellence, Technology and Product Management. Externally, the Principal will work with relevance at all levels up to the C-Suite and across the key functions of Market Research, Marketing, Sales, Shopper Insights, Category Management, Strategy, and Brand Management. While achieving revenue goals is essential, success is equally driven by securing and building upon long-term client relationships.

* 7+years of client-facing analytics experience, including business-building (or identifying internal business-enhancing projects), in one or more * of the environments below: * -Top-tier consulting environment * - Market Research supplier * - Analytics software * - CPG manufacturer * - Financial Services * - Digital Analytics Agency/vendor * - Proven domain CPG-oriented expertise in: * - Marketing Mix * - Media Measurement * - Marketing Strategy * - Brand Equity & Consumer Life Time ValueEconometric Modeling * - Leadership; Skilled business operator able to manage his/her business with excellence in a high-growth and fast-paced environment. * P&L experience is a plus. He/she must also have advanced ability to recruit, develop and retain the best-and-brightest talent in the analytics * marketplace and motivate cross-functional teams in a matrixed and collaborative setting. * - Business Insights; Strong business insights and consulting experience; able to quickly assess complex client issues and identify root causality * versus symptoms. * - Impact; Proven skills to provide his/her clients with clear perceptions and recommendations destined to have material business impact. * - Consultative Selling; Skilled at leveraging his/her domain expertise to convert innovative and high impact ideas to business opportunities as * well as the ability to support complex deals and engagements that involve collaborative selling. * - Analytics; Proven skills to assimilate multiple data types, spot inconsistencies or story-telling opportunities, and solve client issues with * analytic solutions. * - Innovation; Experience contributing materially to new methods, products or services and ideally has an industry following his/her visionary, yet * pragmatic, approach to solving complex issues.