Paid Search Director

Huge redefines what’s possible for the world’s most ambitious brands. We provide business strategy, marketing, design, and technology services necessary to create and launch products and services that people love. The company is known for successfully harmonizing user needs and business goals to help our clients adapt and grow in the digital economy.

Paid Search Director Strategy, Brooklyn The Paid Search Director at Huge has a thorough understanding of the paid search landscape globally, how users use search, and the role that paid search can, and should, play in clients’ media mix. Working hand-in-hand with the paid media and SEO teams, this person will be responsible for SEM strategy and activation on assigned client business, as well as be a contributor to SEM business development efforts at the agency. This person will help chart the course for the SEM functional area at Huge. They must have a strong business acumen and a point of view as they will be helping to identify what resources – staff and 3rd party tools - are required for specific client engagements.

* 8 years SEM experience, inclusive of a significant amount of direct client contact, account ownership and deep coordination with other functional areas of media and marketing. * Proven team leadership and account growth. * Ability to articulate SEM strategies, concepts and plans to those unfamiliar with SEM concepts and tools. * Strong experience with Adwords, Google Search, GA/GA Premium * A POV on native Google tools vs. 3rd party bid management and analytics tools. * Proactive approach to testing & learning within campaigns. * Ability extract actionable insights from SEM data. Especially insights that may help other aspects of the program improve (e.g. creative, display, site development.)

* Familiarity with SEM trends and usage in EMEA and APAC. * Familiarity and prior use of advanced bid-modification tools (e.g. weather scripting.) * Breadth of client and category experience. * Familiarity with buying paid social and programmatic display. (DSPs,) * Familiarity with buying display via adwords (GDN) * Familiarity with Doubleclick Campaign Manager (DCM)