Social Media and E-mail Manager

The Web's Finest Assortment of Tools and Equipment for the Contractor, Woodworker and Do-It-Yourselfer.

The Social Media and E-mail Manager is responsiblefor coordinating and executing Acme Tools' website strategy. This includes: planning, scheduling andforecasting. Additionally, this role isresponsible for developing creative and innovative social media and emailcampaigns. The individual willcoordinate and execute the editorial calendar, with the marketing department,used for online, email and social media initiatives.

• Responsible for assisting with the planning andexecution of email campaigns through Silverpop
  • Assistwith calendar planning and execution of emails
  • Coordinatecontent with other marketing channels
  • Managecreative development to ensure meeting deadlines and maintaining online brand consistency
  • ImplementA/B testing to ensure optimal performance
  • Organicallybuild email marketing contact list
  • Segmentemail audience to maximize return on investment
  • Analyzedata for continual improvement and forecast development
• Publish organic and scheduled messages to AcmeTools’ social channels
  • Buildand curate Acme Tools social channels
  • Responsiblefor day-to-day posts and management of social media channels
  • Responsiblefor coordinating giveaway fulfillment
  • Incharge of original content creation and campaign development
  • Moderatecomments on social media platforms
  • Compileand analyze data, pulling out key insights and trends
• Develop and execute a blogging communicationstrategy, including:
  • Becomingaccessible to the blogging community
  • Managingresponses to negative and positive feedback
  • Generatingbuzz and interest in various forms of digital media
  • Assistingwith the creation of an Acme Tool’s blog
  • Researchways to obtain new guest bloggers and other content providers to team up with
• Maintain editorial calendar for email marketingand social media
• Maintain consistent writing style and brandvoice for all content and social media
• Collaborate directly with internal and externalstakeholders to generate all creative assets and content for each digitalmarketing program
• Work with Marketing staff to synchronize digitalcampaigns and timelines to ensure online banner advertising is completed
• Other duties as assigned

• Bachelors Degree in the field of Communications, Marketing, or related and appropriate majors
• Knowledge of Email Marketing best practices, including segmentation, personalization, dynamic content and analytics
• In-depth knowledge ofsocial media platforms, including but not limited to: Facebook, Twitter,YouTube, Instagram, Google +, Pinterest, Vine
• Basic knowledge ofsocial media analytics collection & analysis; Knowledge of basic HTMLconcepts
• Ability to effectively communicate with guests via social media with Acme Tools’ brand voice
• Attention to detail incommunications (spelling, grammar, editing)
• Creative-minded with the ability to think and respond quickly to tasks and changing environment
• Must be well-organizedand self-motivated and willing to be flexible
• Ability to analyzecontent engagement results and provide insights based on data