Brand Copywriter

GGP is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the U.S.

- Work closely with current in-house copy, design and product development team to concept and write copy in alignment with Company’s direct marketing and brand building strategies to increase acquisition rate, retention and level of member engagement. - Edit existing web copy, collateral and newly created content - Communicate complex concepts in a clear and compelling manner to our target audience - Develop compelling copy that differentiates the GGP brand and stays true to the brand voice - Ensure copy is right for our customers and helps to aggressively drive key initiatives. Create concepts that are extendable into campaigns, social media, collateral and web copy - Establish and implement SEO and content creation strategies for a wide range of projects - Perform keyword research to inform writing of landing pages and digital content - Complete SEO site audits, search engine ranking benchmarks, and monthly SEO reports - Assist with digital content and budget planning and recommendations - Keep up to date with digital content and SEO best practices, search engine ranking and keyword research tools and industry research

- Bachelor’s Degree in Communications, Advertising, Journalism - 6+ years of copywriting experience - Interactive/digital experience required - Email, membership and/or continuity club experience preferred - Outstanding portfolio, especially in the areas of web ecommerce marketing driving acquisition and/or retention as well as advertising and corporate collateral - Ability to create forward-thinking concepts across interactive and traditional media while maintaining corporate branding standards and delivering against creative briefs - Experience collaborating with external creative agencies, and freelancers - Ability to juggle multiple projects while meeting demanding deadlines, producing high-quality work and projecting a positive attitude - Strong organizational skills and the ability to apply analytical skills with attention to detail - Strong written and verbal communication skills; should have solid presentation skills that may be utilized to sell the agency’s work to prospective clients. - Excellent interpersonal skills - Highly motivated individual - Ability to meet multiple reporting deadlines in a fast paced environment