Social Media and Digital Content Coordinator

Inovalon Incorporated

(Bowie, Maryland)

Full Time

Job Posting Details

Responsibilities

- The primary responsibility of this position is to develop and manage a comprehensive social media marketing strategy that defines how social media marketing techniques will be applied to support the company’s overarching marketing goals and objectives.
 
- The successful candidate should offer demonstrated experience and a business-focused passion for the social technology universe (Facebook, Twitter, LinkedIn, Pinterest, Instagram, SocialCam, Foursquare, Flickr, blogs, wikis, RSS social bookmarking, discussion forums, etc.)

- The candidate should also have familiarity with marketing automation platforms and website development.

- Work with senior management to develop company-wide social media management standards, policies and rules of engagement for social media;
- Create engaging content and campaigns for social media components, including Twitter, Linkedin, YouTube and Facebook;
- Created and execute a strategy to optimize Inovalon’s web presence using SEO and PPC
Work with marketing and product teams to develop strategies, content and digital tools to advance business goals;
- Develop and post engaging content across social media platforms using multimedia, including video,images and written updates;
- Work with marketing and product development teams to explore and identify ways to integrate social media into business strategies and marketing campaigns;
- Manage and execute strategies and innovative content to grow social media and website audiences;
"Listen" to the social media community regularly; 
- Monitor, analyze, interpret and report results to the marketing team regularly;
- Measure, analyze and document the success and impact of social media efforts on campaigns and organizational goals. 
- Identify and report on digital/social media trend to internal teams;

- Identify and develop relationships with key bloggers and other influencers in social media. Keep updated/current lists of those influencers across multiple      categories; and Develop digital materials calendar.
- Manage logistics of email campaigns, working in marketing automation platform to distribute and track success of all initiatives
- Posts press releases, blogs and website content to the website
- Works closely with website developer, corporate communications and product marketing teams to manage website content, monitor traffic and report on results related to comprehensive marketing campaigns

The primary responsibility of this position is to develop and manage a comprehensive social media marketing strategy that defines how social media marketing techniques will be applied to support the company’s overarching marketing goals and objectives.
The successful candidate should offer demonstrated experience and a business-focused passion for the social technology universe (Facebook, Twitter, LinkedIn, Pinterest, Instagram, SocialCam, Foursquare, Flickr, blogs, wikis, RSS social bookmarking, discussion forums, etc.)
The candidate should also have familiarity with marketing automation platforms and website development.
Work with senior management to develop company-wide social media management standards, policies and rules of engagement for social media;
Create engaging content and campaigns for social media components, including Twitter, Linkedin, YouTube and Facebook;
Created and execute a strategy to optimize Inovalon’s web presence using SEO and PPC Work with marketing and product teams to develop strategies, content and digital tools to advance business goals;
Develop and post engaging content across social media platforms using multimedia, including video,images and written updates;
Work with marketing and product development teams to explore and identify ways to integrate social media into business strategies and marketing campaigns;
Manage and execute strategies and innovative content to grow social media and website audiences; "Listen" to the social media community regularly;
Monitor, analyze, interpret and report results to the marketing team regularly;
Measure, analyze and document the success and impact of social media efforts on campaigns and organizational goals.
Identify and report on digital/social media trend to internal teams;
Identify and develop relationships with key bloggers and other influencers in social media. Keep updated/current lists of those influencers across multiple categories; and Develop digital materials calendar.
Manage logistics of email campaigns, working in marketing automation platform to distribute and track success of all initiatives
Posts press releases, blogs and website content to the website
Works closely with website developer, corporate communications and product marketing teams to manage website content, monitor traffic and report on results related to comprehensive marketing campaigns

Ideal Candidate

- Bachelor’s degree (BA/BS) in Marketing, Communications, New Media or equivalent experience preferred
- Minimum 5 years relevant work experience with direct involvement managing digital and/or social builds (applications, websites)
- Demonstrated knowledge of the latest trends in social media, mobile content, email marketing and production of digital materials (written, graphical and video)
- Demonstrated knowledge of SEO, Google Analytics, Google Adwords, and other PPC platforms
- Prior experience with web analytics and tracking, social listening tools, social management platforms and content management systems a plus
- Experience using Microsoft Word, Excel, PowerPoint and Outlook
- Ability to handle multiplepriority projects simultaneously and meet established deadlines and deliverables with quick turnarounds
- Excellent written, verbal and interpersonal communication excellent proofreading skills, with greatattention to detail
- Entrepreneurial spirit with a strong sense of ownership, urgency and follow through
- Knowledge of Eloqua or other marketing automation system a plus
- Strong writing and editing skills preferred
- Must be creative, innovative, outgoing and a team player

Bachelor’s degree (BA/BS) in Marketing, Communications, New Media or equivalent experience preferred
Minimum 5 years relevant work experience with direct involvement managing digital and/or social builds (applications, websites)
Demonstrated knowledge of the latest trends in social media, mobile content, email marketing and production of digital materials (written, graphical and video)
Demonstrated knowledge of SEO, Google Analytics, Google Adwords, and other PPC platforms
Prior experience with web analytics and tracking, social listening tools, social management platforms and content management systems a plus
Experience using Microsoft Word, Excel, PowerPoint and Outlook
Ability to handle multiplepriority projects simultaneously and meet established deadlines and deliverables with quick turnarounds
Excellent written, verbal and interpersonal communication excellent proofreading skills, with greatattention to detail
Entrepreneurial spirit with a strong sense of ownership, urgency and follow through
Knowledge of Eloqua or other marketing automation system a plus
Strong writing and editing skills preferred
Must be creative, innovative, outgoing and a team player