Strategic Marketing Director for Digital

GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store,"? through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors.

The GE Ventures Strategic Marketing Director - Digital position will drive strategic marketing efforts for complex projects with multiple internal and external stakeholders. Leadership efforts will involve opportunity and market assessments, strategic recommendations, risk analysis, stakeholder engagement plans, brand development, operational impact and execution, and customer/partner engagement.

* Developing the GE Ventures knowledge base on the digital transformation of industrial markets including emerging business models and technology trends * Working across GE Ventures and relevant GE businesses, including energy, transportation (rail and aviation), manufacturing, and supply chain. * Exploring and assessing markets, trends, customers and competitors associated with specified Ventures investment theses and new business/commercialization concepts. * Understanding the strategies and product offerings of select energy, transportation, and supply chain organizations within GE * Assess new markets and influence GE stakeholders across business units, research organizations, and GE Ventures to expand their thinking in relevant areas (including authoring white papers) * Coordinate and communicate market assessments, market analysis, risks to GE, implications to GE Ventures and recommendations for the program * Develop a network both internally and externally that can assist in market evaluations including digital disruption in relevant markets to GE * Work closely with GE Ventures senior leadership team and insure project deliverables are delivered on-time and with clear and thorough recommendations * Work closely with GE Ventures marketing teams to insure cross-platform consistency * Create, plan and execute on brand development activities working closely with other members of the GE Ventures marketing team

**Qualifications/Requirements:** * Be able to initiate projects with limited information - be comfortable with uncertainty * A combination of significant academic and practical experience working in industry-related roles, at start-ups, industry groups, research firms. * Minimum 7 yrs. experience in industrial-related marketing, market research, marketing operations or project management. * Experience in coordinating diverse external and internal partners on complex, strategic initiatives. * Experience in process excellence to insure sustainable program operations. * Excellent ability to manage sensitive topics and communications across all levels of the organization. * Excellent analytical skills and attention to detail. * Exceptional communication skills * demonstrated ability to digest complex information into a clear message. **Desired Characteristics:** * Experience with digital transformation or technology products highly valued. * MBA or advanced degree * Experience in an entrepreneurial environment. * Excellent ability to self-start and work independently; initiate programs with limited definition, identify a path, change direction when necessary, communicate progress and break through resistance when necessary. * Excellent organization, follow-up skills, and the ability to manage multiple assignments simultaneously * Excellent negotiating skills; ability to debate and influence. * Experience in an entrepreneurial environment. * Experience in digital marketing * Demonstrated ability to balance workload under tight deadlines and constantly changing priorities in a fast-paced environment * Experience leading teams within the Marketing/Sales functions * Strong relationship management skills * Experience working with 3rd party market research vendors and consultants