You'll also be tasked with the responsibility for maximizing the value of your product lines and are accountable for the overall performance your portfolio. You'll be responsible for a discipline/product cluster P&L and for leading an aligned product team to meet or exceed business targets. You will manage authors, content development, production, manufacturing, marketing, and sales staff to ensure successful launch and positioning of your product line to the marketplace.
Through market analysis, you'll develop the product strategy for a defined portfolio, identifying growth opportunities, performing segmentation, and determining business objectives. As part of our Product Management team, you're expected to be the market expert in your assigned product line, the competitive landscape, and how the product line can evolve to fully meet the needs of end users.
* Be a visionary project leader, and advocate for the portfolio within the company and for customers.
* Partner with colleagues in Development, Production, Marketing, Sales, Technology, etc. to convey the strategic vision for your product cluster, to supports the vision and execution that will lead to goal achievement.
* Manage a profitable P&L and develop a strategic business plan for assigned portfolio, including making tough choices about investment prioritization for the good of the overall organization.
* Analyze, identify, define, and size market segments and sub-segments associated with the assigned portfolio.
* Bring customer-focused solutions that have strong value propositions, meet demonstrated market needs, and provide unique competitive advantage.
* Anticipate discipline and industry trends, with a focus on digital learning solutions grounded in a market knowledge gained through data-driven market research.
* Manage product lifecycle of multiple products simultaneously within scope and budget.
* Initiate, advocate, and negotiate profitable products and services for new or strategically expanded course offerings, alternative markets and channels, strategic partnerships, all in response to new teaching/learning and business models. Delivers arrangements that are both equitable and profitable for the company and partners and that add measurable value to the company’s offerings.
* Fully understand and track all product activity that affects assigned portfolio, including any product launches/enhancements and competitor movement. Develop a keen understanding of all competitors; develop an ability to anticipate competitor activity as it pertains to product medium or subject area.
* Identify and test product ideas within segments, including the administration of focus groups, advisory boards, reviews, customer meetings and sensing as appropriate.
* Regularly analyze product and portfolio plans to align forecasting and measurement of progress towards goals; provide business case for investment decisions. Suggest and monitor production budgets and schedules.
* Makes presentations at company sales meetings, campus visits, and academic conventions in support of sales efforts and to drive sales. Consults with colleagues in manufacturing, inventory, and customer service to assist in reaching customer service goals.
* Provide thought leadership on pricing, business model strategies, and setting business goals.