Senior Consultant

FTI Consulting is a global business advisory firm that provides multidisciplinary solutions to complex challenges and opportunities. With the full power of our unique depth of thought combined with the global expertise of leading professionals, we are committed to protecting and enhancing the enterprise value of our clients. Learn more about our global capabilities, experienced leadership, and expertise.

- Develop strategies in conjunction with cross-functional digital team and define customized SEO and social strategies to meet clients’ unique needs - Conduct audits of client’s existing SEO and social activities and develop goals, recommendations, strategies and tactics based on audit findings - Identify target keywords and provide on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices. - Track and report on the success of the engagement, providing monthly optimization recommendations - Plan, execute and manage digital content strategies by working alongside editorial team to develop content that is highly optimized across multiple digital and social channels - In conjunction with analytics team, analyze and translate data from tools into actionable SEO and content optimization plans - Provide strategic counsel to clients in challenging social media issues and crisis situations - Lead social media crisis simulation programs in collaboration with the crisis and global digital and creative communications teams - Create and present strategic recommendations to internal and external stakeholders - Participate in client meetings, creative brainstorms, new business and agency and digital team development - Conduct needs assessment; Provide counsel to internal and external stakeholders on proactive/responsive digital and social media programs around engagement and/or crisis management - Take broad concepts and strategy and translate them into meaningful, actionable operating plans for internal and external stakeholders - Provide insight on emerging digital and social media trends and best practices and maintain understanding of trends impacting specific industries and sectors - Understand client business goals and develop digital and social media solutions that shape the client’s reputation online - Identify ways to measure success against the campaign goals and achievable outcomes; determine methods to collect and present data and analysis to clients as well as internal stakeholders. - Guide, mentor, and motivate staff. - Play a key role in new business pitch development initiatives - Create client-ready deliverables in a timely and efficient manner - Effectively translate data findings into insights that can be easily understood by clients - Provide strong project management - Identify resource needs and work with managers to assign individual responsibilities - Support billing procedures to ensure timely and accurate delivery of client invoices - Maintain solid relationships with clients - Work with managers to help clients assess their program needs - Actively participate in the generation of Strategic Communications new business proposals and presentations - Consistently seek ways to improve client service - Support the development, production and marketing of thought leadership surrounding emerging trends and issues

- 5-8 years of experience leading SEO programs, content marketing and optimization - Bachelors Degree - Technical understanding of SEO best practices, experience working with SEO analytics applications and tools - Familiarity with crisis management content development protocol - Understanding of relevant platforms catering to specific industries, niche and B2B audiences and communications best practices within highly regulated industries - Outstanding communications skills, including ability to successfully present program recommendations and establish internal and external relationships as a trusted advisor - Possess strong execution and management skills and deliver complex programs in a timely manner - Understand best practices around paid, earned, owned and shared media - Strong interpersonal, leadership, and communication skills (including PowerPoint) - Be active and passionate about digital culture and the evolving analytics space - Desire and ability to work in a fast-paced, multi-tasking, deadline-oriented dynamic environment with regular change