Senior Director

Massachusetts College of Pharmacy and Health Sciences (MCPHS University) has a legacy built on the pursuit of excellence in healthcare education.

Senior Director of Marketing will lead the development and implementation of a strategic, comprehensive and integrated marketing and communication plan designed to increase growth and strengthen the University’s brand domestically and internationally. He/she will lead and direct the marketing, web, social media, development communication and creative teams, and supplement with external contractors and agencies while assuring consistent management of the MCPHS brand. The Senior Director will partner with strategic stakeholders in the University to develop an integrated marketing strategy and oversee and manage the successful, ongoing delivery of marketing strategies that drive and align marketing initiatives to meet defined objectives of the University. The Senior Director will be responsible for the hiring, training, supervision, and performance evaluation for a team of seven individuals, and the management of a contractual relationship with an external firm for digital and analytical tools.

A bachelor’s degree in marketing, advertising, communications, or related field, and significant documented progressively responsible experience focused on brand development as well as, driving and executing marketing programs is required. Agency-side and experience in higher education are a plus. An excellent foundation in marketing fundamentals and best practices as well as experience with all marketing channels, including integrated email, direct mail, collateral, digital, social media, video, webcasts, and live event marketing will be expected of the Senior Director, as is experience in developing and managing a team of marketing professionals. The ability to design and implement programs and tactics; working knowledge of web-based initiatives for brand promotion; and multi-tasking successfully in a fast-paced, unpredictable deadline-driven environment will be expected of the Senior Director. Excellent writing, editing and presentation skills as well as, the ability to act strategically, make decisions, set strategy, and affect change will also be expected of the Senior Director.