Marketing Manager

FiscalNote

(Washington, District of Columbia)
Full Time
Job Posting Details
About FiscalNote
FiscalNote is the leading Government Relations Management platform. Our mission is to build the world’s most powerful platform for analyzing government risk and opportunity. For organizations facing government impact, FiscalNote is the platform for professionals to plan and execute their organization’s government risk strategy. Organizations rely on FiscalNote because of its accurate and relevant information, cutting-edge analytics, and ease of use.
Summary
Responsible for demand generation and client engagement and upsell marketing campaigns, which are the core function of FiscalNote marketing. Responsible for planning, messaging, executing, and reporting, as well as leveraging events, content, email, social and other channels as necessary. Works closely with Business Development and Client Success on goals and results. Works closely with other campaign managers and members of the Marketing team to request and schedule content and product marketing support.
Responsibilities
* Lead integrated marketing campaigns (for new leads, existing prospects, and existing clients) utilizing any and all appropriate channels, e.g. email, social, content, events, direct mail * Work with the VP of Marketing to determine appropriate audiences, messages, and mediums (email, events, webinars, etc.) for use in campaigns * Implement, manage, measure, and analyze automated drip & nurture campaigns- Produce and drive new and nurtured lead generation goals and forecasts for both individual campaigns and the marketing team as a whole * Work across Business Development and Client Success to ensure alignment between marketing campaign strategy and sales operations/industry strategy * Ensure that all necessary messaging and content (email messaging, webinar content, landing pages, forms, etc.) required by campaigns is delivered by other internal stakeholders * Collaborate with both the VP and Director of Marketing to set the budget and spend priorities for campaigns- Run detailed quantitative and qualitative analysis of completed campaigns (reporting) and determine how they can be improved or leveraged in the future
Ideal Candidate
**About You** Detail oriented. Resourceful. Diligent. You are the master of your campaign domain. You quickly acquire significant knowledge of your target market and how it behaves, then methodically develop and execute on campaigns to get your products and services in front of potential clients. Cognizant of the importance of relationships to achieve your goals, you quickly develop rapport with all of the internal stakeholders you work with. You aggressively work toward success, and nothing makes you happier than delivering high caliber, qualified leads to your teammates responsible for directly generating revenue. **You Have** * A Bachelor's degree * 2+ years experience with B2B marketing and email campaigns * Experience with Salesforce and marketing automation technology * Excellent communication, interpersonal, and time management skills

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