Vice President of Marketing

Dia&Co is the premier shopping destination for plus-size women. The company's flagship product is a personal styling service that allows customers to shop from the comfort of their homes. By developing a new kind of relationship with customers, Dia is solving decades of inefficiencies in plus-size shopping. Our business meets a profound need and we are on a mission to fundamentally transform the way women experience apparel commerce.

We're looking for a seasoned marketing leader to bolster Dia’s brand awareness. As an essential member of the leadership team, you will own Dia’s marketing strategy to fuel the growth of our customer base, shape Dia’s message and authority as an industry leader, build and oversee a talented marketing team, and ensure that the Dia brand is understood, trusted and loved. The right person will be comfortable in an "all hands on deck" environment, loves solving problems and can thrive in an fast-changing startup culture where cross-functional collaboration is paramount.

* Own the development of positioning, messaging, branding, and market strategy of the Dia&Co product and service. * Create marketing plans for key audience segments; Deploy the optimal messaging and creative across the customer journey. * Develop and execute multi-channel, integrated plans to drive new customer acquisition, determining the optimal channel mix, creative message and budget allocation. * Lead the creation and execution of ongoing customer and community engagement, and loyalty programs. * Work closely with product and merchandising to better understand our customer needs, communicate to customers effectively, and launch new features and brand collections that that matter. * Be a great leader, coach, and manager to a marketing organization.

* MBA or graduate degree. * 10+ years of well-rounded marketing experience, working with consumer-facing brands that have a passionate end-user. * Leadership experience with the ability to build and motivate a high performing team. * Proactive and solutions oriented. * Entrepreneurial spirit and the ability to try different things with minimal direction. * Data-driven and analytical mindset combined with a flair for storytelling and an empathy for the customer.