Product Marketing Manager

Appian

(Reston, Virginia)
Full Time
Job Posting Details
About Appian
Appian provides a leading low-code software development platform that enables organizations to rapidly develop powerful and unique applications. The applications created on Appian’s platform help companies drive digital transformation and competitive differentiation.
Summary
Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Manager, Product Marketing. This role is critical to articulating Appian’s value to targeted buyers through the creation of new content for use across the buyer journey. We’re looking for a manager who has prior experience creating engaging content in the enterprise software market with a strong understanding of technology and how it’s bought. Our ideal Manager will have proven experience creating amazing content to support our prospects in their decision process. A prior focus on business technologies like business process management (BPM), case management, enterprise mobile, CRM, or PaaS is considered a plus.
Responsibilities
* Lead creation of new content in support of the Marketing and Sales teams. * In collaboration with product experts, develop and train Appian staff on sales positioning and messaging. * Work across the marketing team to help set go-to-market strategy and support digital, partner, and event efforts. * Strong writing skills. * Knowledge of strategic product marketing
Ideal Candidate
* Ability to create different types of content aligned to the needs of executive buyers in various stages of the buyer journey. * Strong written and oral communication skills including presentation and facilitation skills. * Prior experience using Google Docs, WordPress and Office Productivity Tools * 5+ years of experience (preferably in an Enterprise Software environment). * BA/BS degree required.

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