Senior Product Manager

CSL Behring is a global leader in the protein bio therapeutics industry, focused on bringing to market bio therapies used to treat serious and often rare conditions. CSL Behring operates CSL Plasma , one of the world's largest collectors of human plasma, which is used to create CSL’s therapies.

Main Responsibilities and Accountabilities:

• Under the guidance of Marketing Leadership (Associate Director, Director or Senior Director) has responsibility for the strategic and marketing planning process for the assigned brand.

• Develops the annual marketing plan based on effective market definition and segmentation.

• Gains understanding of relevant customer needs, analyze market data, and identify critical market trends and opportunities.

• Develops and executes brand growth strategies and tactics, including programs that target healthcare professionals.

• Gains management approval by presenting detailed tactical plans prior to implementation of programs.

• Leads tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field based professionals (National Account Managers, Sales Representatives and Medical Science Liaisons).

• Assumes overall brand budget accountability. Works with finance and Associate Marketing Director or Marketing Director to monitor spending against budget/forecast. Reports budget results as requested by department management.

• Works with internal stakeholders to develop projections for both production and sales forecasts. Accountable for program life-cycle management.

• Evaluates effectiveness of strategies and tactics, including development of program success metrics, evaluation criteria, feedback mechanisms and return-on-investment analysis.

• Interacts with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives.

• Key internal stakeholders include Medical Affairs, Finance, Global Commercial Development, Regulatory, Sales, Corporate Accounts, Sales Training, and Manufacturing. Ensures that field-based professionals (National Account Managers, Sales Representatives and Medical Science Liaisons) are aligned with brand strategies.

• Assists in the development of selection criteria for external agency partners; develops and manages effective agency relationships. Selects vendors for brand programs and projects. Builds effective working relationships with key external customers, including thought leaders.

• Participates as an active member of the Therapeutic Area Marketing Team, which is functionally responsible for the overall management and direction of the entire franchise including new pipeline products.

• Develops relationships with key external customers (to include Health Care Providers, Channel Partners, and Patient Groups) in order to maintain a thorough understanding of current market conditions.

• Effectively manages changes in market conditions related to brand strategy and tactics while communicating potential market impact to Sr. Management.

Qualifications:

Education:

• BS/BA, MBA preferred

Experience:

• Minimum 4-5 years relevant healthcare experience (can include biologics, medical device or pharmaceuticals) in sales, marketing or related experience that should include 2-4 years product management experience.