Digital Marketing Specialist

Sagora Senior Living

(Fort Worth, Texas)
Full Time
Job Posting Details
About Sagora Senior Living
Life at a Sagora Senior Living community revolves around modest luxury, personal freedom, and optimal health.
Responsibilities
The Online Marketing Specialist will oversee all online marketing strategy and initiatives for Sagora Senior Living home office and communities. **Responsibilities include, but are not limited to:** - Manage all pay per click advertising campaigns, analyzing conversions, tracking trends, and adjusting keywords and ad messages as needed. - Research, create and launch new display campaigns - Identify trends and adjust spending and campaigns based on research - Manage all email blast campaigns, including testing subject lines and responses - Oversee all social media accounts - Manage all online reviews and online reputation - Oversee all website content changes
Ideal Candidate
- 2+ years experience managing Google Adwords, Analytics, Display Network and Facebook SEO/SEM experience - Extremely organized - Self-starter - Strong excel skills - Understanding of email blasts - Social media expert - Experience with managing budgets - Creative and out-of-the-box thinker - Ability to manage multiple projects in a fast-paced environment - Knowledge of website conversion metrics - Bachelor’s degree (preferably in business, marketing or a related field) - All applicants must have PPC and social media experience. **All applicants must include salary requirements in cover letter.**

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