Marketing Manager Mobile

Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital marketing. Combining the strengths of ValueClick Media, Commission Junction, Mediaplex, Greystripe and Dotomi, Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people.

The Marketing Manager will serve as a key player in building the messaging and marketing strategies that will differentiate Conversant’s Mobile offering in the market. This position is responsible for defining, delivering, and adjusting (as needed) product marketing plans that combine an in-depth understanding of the assigned products and/or services and market conditions, including the competitive landscape and target audiences. This position interacts with Product Management and Sales to ensure that all product positioning and marketing materials are appropriately aligned. In addition, you will be providing content to be included in the marketing programs for each of our channels. You must have a proven ability to develop solid go-to-market strategies, product positioning and value propositions, sales and marketing collateral, thought leadership content and sales training materials. You will be working in a collaborative environment to develop top tier messaging to our prospect and clients. We’re looking for someone with inspiring, innovative ideas and the ingenuity to bring those ideas to life that will be used to promote and sell our products.

* Serve as the liaison between Product, Sales, and Marketing to plan and implement new product launches as well as develop effective value propositions for existing products to keep our market messaging fresh and stress our differentiated capabilities. * Act as the subject matter expert for Conversant’s Mobile products and develop impactful go-to-market strategies that feature product positioning based on specific revenue and profit criteria. * Conduct market research and benchmarking, gain customer feedback and gather competitive insights to frame unique selling proposition of our products. * Lead efforts on marketing and sales collateral, from presentations, one-sheets, case studies, FAQs, data or feature/benefit sheets, infographics, thought leadership content, various client communication pieces, social media updates and web content. * Provide product positioning training and materials for the Sales team and Account Managers, including standardized sales presentations, scripts, etc. * Collaborate with Marketing leadership, product managers and each of our channels to develop annual marketing plan. * Seek out and create at least two case history per quarter for your products and create stories that demonstrate the impact our products are having for clients and to put a spotlight on our unique value proposition. * Help establish and maintain consistent corporate brand image throughout product lines, promotional materials and events. * Create and manage marketing creative request tickets within Jira, our corporate intranet ticketing system * Be flexible and assist on a variety of other areas that are crucial to the success of the programs we develop

* Bachelor’s Degree from a 4 year college or university. * 5 - 7 years; strong product marketing background in marketing tech domain. * Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization. * Proven record of translating and articulating complex concepts into simple and clear messages. * An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals. * The ability to project manage with remote contributors and stakeholders efficiently and effectively. * Creative, resourceful, results oriented and collaborative team player. * Highly organized with good follow through capabilities. * Tenacious, energized, curious and enthusiastic self-starter; ability to be flexible and multi-task. **Experience:** * Marketing experience in a fast-paced, tech environment * Market research and competitive analysis * Strong proficiency in MS Office, especially PowerPoint and Excel