Product Marketing Manager

Ellucian is the world’s leading provider of software, services and insight to higher education. Ellucian helps the higher education community—students, faculty, and staff—achieve their goals more efficiently, effectively, and with reduced risk. Ellucian’s comprehensive suite of software solutions includes student information systems (SIS), finance and HR systems, recruiting and retention systems, among other offerings.

Position Responsibilities We are looking for an energetic Product Marketing Manager to join Ellucian’s growing marketing team. Ellucian is building a fun and high performing marketing organization to support the growth of a leading higher education-focused technology company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you. This role will help drive the marketing strategy, positioning and messaging for a subset of the company’s software and services offerings. Reporting directly to a Product Marketing Director, this person will work with counterparts across product management, sales, and business development to launch new products and develop sales enablement material to support sales objectives. This ideal candidate will have product marketing experience working in a software company.

* Developing product messaging for 3-4 key products within the Ellucian portfolio to be used across all marketing channels – web channels, sales channels, marketing assets, etc. * Identifying the set of assets needed to support the product and portfolio strategy, e.g., website copy, case studies, infographics, videos, product demos, presentations, white papers, data sheets, etc. in order to support the market strategy for the products that you support * Identifying external channels for proliferation of product messaging like journals, websites, professional events, social channels, etc. * Reporting directly to a Product Marketing Director, work with them to develop the annual and quarterly marketing plans designed to raise awareness, establish our reputation as a thought leader, and to drive leads and sales (multi-channel lead generation campaigns). * Helping to define the content marketing and campaign strategies, and working with other parts of marketing organization to ensure they are executed. * Partnering closely with the sales team to develop compelling sales enablement tools. * Enabling our channel partners by providing marketing assets and enablement content to support their sales strategy. Help rollout a new partner portal to provide access to enablement content and collateral.

* 2+ years of experience in product marketing within the software / technology industry. Must be a strategic thinker and be business savvy. * Bachelors. Marketing, journalism, or communications preferred * Experience working in partnership with sales * Demonstrated outstanding communication, writing, and presentation skills * Effectively work independently as well as in a team environment * Manage projects and work under tight deadlines