Product Marketing Manager

Cadence is a leading provider of EDA and semiconductor IP. Our custom/analog tools help engineers design the transistors, standard cells, and IP blocks that make up SoCs. Our digital tools automate the design and verification of giga-scale, giga-hertz SoCs at the latest semiconductor processing nodes. Our IC packaging and PCB tools permit the design of complete boards and subsystems.

The Enterprise PCB Product Marketing Manager is responsible for the development of product lifecycle, positioning in the market place of a product in Cadence’s Allegro PCB design platform. Manages product lifecycle, positioning and promotion of the product in the market place. The ideal candidate possesses a working knowledge of PCB design gained through hands-on experience, clear communication skills demonstrated through published and/or presented material, and a passion to increase Allegro PCB market share by developing competitive product offerings and increasing end user productivity worldwide. He/she will gather market requirements, recognize macro trends in the relevant market segment, and analyzing competitive activities and using that information to define the product roadmap. The candidate will work with engineering, manufacturing and field teams to develop new products or enhance existing products, resolve product-related issues, create marketing and sales collateral, and present those materials in customer and public venues. This individual will support the organization's mission, vision, and values by exhibiting the following behaviors: subject matter expertise, accountability, collaboration, flexibility, innovation, respect, ownership, and a sense of humor.

**Specific Duties and Responsibilities:** * Gather market requirements from customers, industry analysis, partners, and other product management teams. * Identify innovative opportunities to improve customer productivity and translate those innovations into new sources of product revenue. * Identify new or evolving customer challenges and opportunities, synthesizing coherent offering and priority recommendations * Proactively evaluate industry driving forces, identify market opportunities, and deliver action plan recommendations * Monitor competitive activity to identify customer needs, opportunities, and threats * Feed market-based requirements into product engineering, including competitive analysis, SWOT analysis and opportunity analysis * Create and maintain sales and marketing collateral promoting the candidate’s products to individual customers and the overall product market segment * Develop value articulation and messaging for new offerings and initiatives * Manage all phases of the product lifecycle for assigned products.

* Product line management * Proactive leadership, with ability to self-direct through multiple concurrent projects * Demonstrated strategic and innovative thinker with creative and agile problem-solving abilities * High degree of personal initiative and ability to work independently, high energy, and result-oriented proactive execution * Strong communication and interpersonal skills * Proven track record of working successfully with cross-functional teams * Strong presentations skills * Creativity and vision