Marketing Automation Manager

ARC is a global provider of technology and cloud computing solutions for the architecture, engineering, and construction industry. (NYSE: ARC)

Looking to make a large impact on an industry, come join us. We are a $400MM international document management company based in SF East Bay with innovative technology services. We need an energetic Marketing Automation Manger to create and deploy online, email marketing campaigns. Job requires a self-motivated individual who is not afraid to roll up their sleeves and partner with a talented marketing team. You will oversee the tactical marketing activities of the company with close collaboration with product, content and industry marketing, as well as marketing communications to define and execute marketing campaigns.

• Targeted acquisition and retention marketing programs from strategy to development to execution.

• Work with Marketing, Product Managers and senior management to develop a strategy of lifecycle nurturing programs: email, mobile and online campaigns for acquisition, onboarding, retention, and grow.

• Optimize campaign performance through lifecycle management, personalization, creative, A/B testing, and dynamic content management.

• Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs.

• Understand targeting criteria and then use Eloqua to pass data to Salesforce.com.

• Manage all campaign testing, QA and deployment scheduling.

• A minimum of 5 years of digital marketing and/or email marketing experience.

• A minimum of 2 years of marketing automation experience.

• Marketing Automation and CRM experience required. Eloqua and Salesforce are preferred.

• Active knowledge of SQL and databases.

• Experience building email campaigns, analyzing campaign metrics, and developing strategy for nurturing campaigns.

• Strong collaboration skills and entrepreneurial mindset with the ability to motivate others.

• Knowledge of email marketing regulations.

• Bachelor’s degree in Marketing or related field or equivalent experience required.