Digital Analytics and Optimization Consultant

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

The Digital Analytics and Optimization Consultant will work with clients throughout digital platform implementations to design and implement experience optimization capabilities which drive measurable lift on digital business goals. Responsibilities will include designing, configuring, and evaluating performance of optimization activities such as A/B and multivariate tests, targeted and personalized campaigns, and automated recommendations. The ideal candidate will be proficient in Adobe Analytics and Target and will have a background in using these tools to drive visitor engagement and conversion as well as implementing page tagging with a WCM system.

* Provide business expertise and direction on how clients can best leverage analytics and optimization solutions to drive business decisioning and performance * Evaluate maturity of clients’ digital marketing capabilities and processes and deliver recommendations for streamlining efforts and improving results Diagnose implementation errors and poor practices preventing clients from realizing value from analytics and optimization solutions Design new or specify enhancements to analytics and optimization solutions Support design and implementation of page tagging, configuration of testing and targeting campaigns, and report construction Develop and deliver training to content authoring and digital intelligence teams

* Experience translating digital business drivers into measurable KPIs * Experience designing and implementing custom web analytics solutions using tools such as Adobe Analytics, Google Analytics, and WebTrends * Experience coordinating website optimization efforts (dynamically targeted content, A/B and multivariate tests) using tools such as Adobe Target, Optimizely, and Visual Website Optimizer * Experience performing analysis, data modeling, and developing reports to answer critical business questions * Proficiency with Microsoft Excel and PowerPoint * Familiarity with web technologies including HTML and JavaScript * Exposure to the following technologies a plus: * Commercial WCM and eCommerce platforms (e.g., Adobe Experience Manager, Drupal, Sitecore, hybris, ATG) * Data management platforms (e.g., Adobe Audience Manager, Blue Kai, X+1) * Tag management systems (e.g., Adobe Activation (DTM), Ensighten) * Marketing automation and email marketing (e.g., Adobe Campaign, ExactTarget, Eloqua, Marketo) * CRM (e.g., Salesforce **Preferred Skills** * Bachelor’s Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development or Marketing Communications. * Prior digital marketing or business intelligence role within industry sectors such as CPG/retail, financial services, life sciences, media publishing preferred.