Senior Marketing Manager - Global Media Campaigns

Akamai(R) is the leading content delivery network (CDN) providing cloud services that help deliver, optimize, and secure online content and business applications. At the foundation of Akamai solutions, the Akamai Intelligent Platform™ enables unmatched speed, reliability, and security–backed by expertise and relentless innovation–to improve reach and invisibility across the web.

The Senior Manager of Media Campaigns is responsible for the strategic objective of maximizing revenue generation from Media Field, Global & Corporate Marketing through strategic campaigns. This leader will orchestrate outputs from marketing strategy and product marketing to craft campaigns the marketing organization will execute. This role will also be responsible for the managing the content strategy for each campaign. Success of the campaigns will come through the deployment of reputation programs, demand programs, sales enablement programs and Market Intelligence. They will have the support of agencies and our campaign stakeholders.

- Working with global teams that align to product marketing, industry marketing and sales to define campaign themes for a 12 month+ timeframe. - Documenting the responsibilities of various functions during the campaign planning and execution lifecycle. - Working with stakeholders and agencies to identify content required to shape campaign engagement needs, by persona and buying cycle, globally. - Project managing the creation of global assets, ensuring their funding, design, creation, translation and deployment globally, tracking results by campaign. - Working with Marketing Operations to measure campaign performance, and with field, global and corporate leaders to course-correct as campaigns unfold. - Managing the coordination of communication with key stakeholders, including Sales, Field Marketing, Global Programs and Corporate Marketing for ongoing business reviews. - Coordinating with key functions as they fulfill on the programs that comprise a campaign (reputation, demand creation, sales enablement, market intelligence), and the tactics that comprise these programs. - Success metrics include: - Campaign impact on pipeline and revenue. - Achievement of individual program goals (reputation, demand, sales enablement and market intelligence). - Achievement of tactical goals. - Campaign project performance including accuracy and adherence to plan. - Budget management. - Stakeholder satisfaction.

**Basic Qualifications:** * Education: Bachelor's Degree, MBA a plus. * 12+ years of successful experience across a range of Marketing disciplines. * 5+ years of experience designing and managing progressive demand creation programs. * Global experience as campaign or demand program manager. **Preferred Qualifications:** * Experience developing campaigns within a persona framework. * Working knowledge of the SiriusDecisions Campaign Framework. * Experience developing in personas. * Experience in developing content. Working knowledge of SiriusDecisions Content Model a plus. * Direct or tightly aligned experience with Portfolio/Solutions Marketing. * Experience with Media & Entertainment and/or Gaming industries a plus. * Experience in internet industry a plus. * Hands-on experience with Marketing Resource Management solutions is a plus. * Sales experience is a plus. **Core Competencies:** * Campaign Leadership & Execution * Marketing & Sales Business Acumen * Campaign Strategy * Content Strategy * Budget Management. * Campaign Measurement. * Program Strategy * Matrix Management **Other Information:** * Is relocation available for this position: No * Is US Citizenship required: No * Is a Security Clearance Required: No