Director

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 63 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS.

- The Director of Direct-to-Consumer Digital Marketing oversees the digital marketing strategy for T-Mobile and will lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels. - This includes both consumer and B2B digital direct response marketing. The specific channels include web content, mobile, email, SEM, SEO. - The Director will evangelize consumer-centric best practices in digital creative and content development, consumer insight, integrated planning and ROI evaluation and onsite display ads. These channels represent a $25M budget. - This individual will set the team's digital execution plans across multiple consumer and business touch points, and work on growing T-Mobile's digital audience by developing highly innovative marketing campaigns through digital channels and experiences resulting in cost effective Gross Ads (sales). - S/He will collaborate with offline channel marketing to ensure a seamless and cost effective customer journey, driving prospects to the Web and Telesales. - Devise strategies to drive leads and sales (GA's) across multiple digital channels, collaborating with brand and offline Marketing. Plan and oversee execution of all web, SEO/SEM, and display advertising campaigns to drive GA's for consumer and B2B. - Partner with digital intelligence/analytics teams to create, measure, analyze and optimize marketing related content performance in all digital communication channels and provide insights and key learning to affiliated teams; work cross functionally for overall attribution. - Report to key stakeholders and senior management on digital marketing success and new innovations. - Drive thought leadership for the digital strategy. - Direct advertising agencies on branding requirements to ensure a seamless communication experience across all channels. - Lead a growing team of digital marketers.

- 8+ years of proven experience building high ROI online marketing programs that acquire new customers - Demonstrate experience managing and leading digital marketing programs, marketing database, display advertising and social media programs with a keen understanding of integrated marketing - Track record of building scalable digital marketing campaign strategies and executing strategies with passion, precision and excellence - Strong analytical skills and data-driven thinking. - Highly creative with experience in identifying target audiences and devising digital campaigns to drive Gross Ads - Experience with A/B and multivariate experiments and analyzing programs on ROI or other KPI's - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Exceptional customer insight skills and ability to translate them into digital strategies - Bachelor's degree in business with a focus on marketing - Master's degree in marketing and or marketing analytics preferred