Director, Corporate Marketing and Communications

Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families.

We are currently seeking a Marketing Director at our Community Support Office located in McLean, Va. The position will be responsible for leading traditional marketing at Sunrise and specifically develop, manage and implement a variety of marketing programs to promote Sunrise's brand and its individual product lines.

- Leading marketing strategies focused on building brand awareness and driving sales for Sunrise’s portfolios, including senior living products, business development efforts and new business opportunities - Developing the annual marketing plan and budget; analysis of marketing spending and ROI throughout the organization - Serving as a strategic counselor to the Sales and Operations teams, advising on pro-active marketing campaigns, messaging and tactics to support markets and programs in North America and the UK - Collaborating with Online Marketing team to coordinate and lead effective multi-channel marketing campaigns - Advancing customer loyalty marketing programs to grow referrals - Developing strategic partnerships with key influencers (internal and external), platforms and brand partners - Measuring and analyzing the impact of marketing activities to ensure successful outcomes, enact changes, where appropriate, and set future direction - Managing key vendors and agencies, including designers, setting expectations and ensuring effective and timely execution of priorities - Protecting Sunrise’s brand integrity, ensuring consistent and effective implementation of brand standards and messaging - Providing timely and effective communications to community and regional teams throughout Sunrise regarding initiatives that support business goals - Manage a team of marketing professionals who are engaged and deliver consistent, high-quality work

- Bachelor’s degree, and experience in real estate or hospitality industry preferred - At least 10 years of marketing experience - Excellent interpersonal, oral and written communication skills - Experience managing a company’s brand - Strong understanding of general marketing and communications - Accountable for effective communications and active listening, willing to adapt, adjust and be supportive when objectives shift - Strong initiative and ability to handle multiple projects/roles in an evolving environment both individually and within a team - Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands - Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking - Strong critical thinking and problem-solving skills - Ability to work collaboratively with Corporate Marketing & Communications team members to contribute to all team initiatives