Head of Marketing

- Customer Acquisition – Develop and execute customer acquisition strategies across platforms, including SEM, SEO and all paid channels. Analyze results and provide recommendations. - Email Marketing – Create and execute email campaigns, leveraging best-in-class automation and personalization practices. Make recommendations and oversee technical projects involving email enhancements. Employ CRM strategies, set goals and execute against those goals. - B2B Marketing + Business Development - Collaborate with trade marketing team to augment our direct mail, trade show, and retail opportunities. Drive collaborations and licensing partnerships with leading designers and brands. - Financial Modeling and Analytics – Own the revenue model and forecasts across customer segments, including budget and attribution model. Develop quantifiable goals and execute against them. Collaborate with CEO on projections. - Social Media - Develop and manage social media content creation, production, and execution, as well asmanage interactions on Twitter, Instagram, Pinterest, Houzz & YouTube. - Marketing Project Management – Own new releases of tech marketing launches on our site and special promotions, including interfacing with technical team. - Creative Oversight- Ensure our marketing materials are produced on-brand and at the quality expected of an aspirational lifestyle brand - Be a team player and be willing to take on tasks as needed by the company during our rapid growth

- 4-8 years of experience in marketing, with significant experience in managing and executing a customer acquisition plan - Direct experience with email marketing and paid advertising - Demonstrable experience with successful online brand building - Comfort building financial models and forecasts - A passion for design and strong sense of style - Creativity and ability to craft a story around a brand or product - Industry experience with wholesale/retail channels a plus - Superior writing and communication skills, and equally comfortable in Excel - Strong leadership capabilities and a desire to build a business Independent, self-starter and entrepreneurial