Head of Marketing

Guildery

(Los Altos, California)

Full Time

Job Posting Details

Responsibilities

- Customer Acquisition – Develop and execute customer acquisition strategies across platforms, including SEM, SEO and all paid channels. Analyze results and provide recommendations.
- Email Marketing – Create and execute email campaigns, leveraging best-in-class automation and
personalization practices. Make recommendations and oversee technical projects involving email
enhancements. Employ CRM strategies, set goals and execute against those goals.
- B2B Marketing + Business Development - Collaborate with trade marketing team to augment our direct
mail, trade show, and retail opportunities. Drive collaborations and licensing partnerships with leading designers and brands.
- Financial Modeling and Analytics – Own the revenue model and forecasts across customer segments,
including budget and attribution model. Develop quantifiable goals and execute against them.
Collaborate with CEO on projections.
- Social Media - Develop and manage social media content creation, production, and execution, as well asmanage interactions on Twitter, Instagram, Pinterest, Houzz & YouTube.
-  Marketing Project Management – Own new releases of tech marketing launches on our site and special promotions, including interfacing with technical team.
- Creative Oversight- Ensure our marketing materials are produced on-brand and at the quality expected
of an aspirational lifestyle brand
- Be a team player and be willing to take on tasks as needed by the company during our rapid growth

Customer Acquisition – Develop and execute customer acquisition strategies across platforms, including SEM, SEO and all paid channels. Analyze results and provide recommendations.
Email Marketing – Create and execute email campaigns, leveraging best-in-class automation and personalization practices. Make recommendations and oversee technical projects involving email enhancements. Employ CRM strategies, set goals and execute against those goals.
B2B Marketing + Business Development - Collaborate with trade marketing team to augment our direct mail, trade show, and retail opportunities. Drive collaborations and licensing partnerships with leading designers and brands.
Financial Modeling and Analytics – Own the revenue model and forecasts across customer segments, including budget and attribution model. Develop quantifiable goals and execute against them. Collaborate with CEO on projections.
Social Media - Develop and manage social media content creation, production, and execution, as well asmanage interactions on Twitter, Instagram, Pinterest, Houzz & YouTube.
Marketing Project Management – Own new releases of tech marketing launches on our site and special promotions, including interfacing with technical team.
Creative Oversight- Ensure our marketing materials are produced on-brand and at the quality expected of an aspirational lifestyle brand
Be a team player and be willing to take on tasks as needed by the company during our rapid growth

Ideal Candidate

4-8 years of experience in marketing, with significant experience in managing and executing a customer acquisition plan
Direct experience with email marketing and paid advertising
Demonstrable experience with successful online brand building
Comfort building financial models and forecasts
A passion for design and strong sense of style
Creativity and ability to craft a story around a brand or product
Industry experience with wholesale/retail channels a plus
Superior writing and communication skills, and equally comfortable in Excel
Strong leadership capabilities and a desire to build a business Independent, self-starter and entrepreneurial