Director of Social Media

Discovery Communications is the world’s leading independent programmer reaching 3 billion cumulative subscribers in more than 220 countries & territories.

The Director of Social Media must be a dynamic leader whose vision will aggressively grow the daily audience and awareness for Discovery Digital Networks’ content. The Director candidate needs to be a digital marketing and social media professional as well as a team leader with the ability to drive results against defined metrics. This role requires someone who will take risks to drive growth through creativity, data-driven insights, optimization, and iteration in a frequently changing environment.

Director of Social Media will lead a department, along with a Senior Manager, to perform at top capacity on a daily basis. The Director will have 3-4 direct reports. The position reports to the VP, Audience Development & Marketing and will frequently collaborate with DDN departmental leaders to provide strategic guidance, identify opportunities, and solve problems.

This position is located in San Francisco, CA.

• This position will lead and implement a social media strategy that utilizes all levers including content marketing, optimization/testing, paid media, research, reporting, and partnerships

• Be a multi-platform expert, staying current with product updates, across Facebook, Twitter, Tumblr, Instagram, Google+, Snapchat, and more

• Manage a team of specialists that oversees daily publishing of DDN’s video and editorial content with the ultimate goal of increasing views

• Optimize content and publishing tactics to provide the best possible conditions for audience growth Facilitate both tactical and high-level communication with other DDN teams including programming, product and sales

• Manage department budget and report to finance monthly on spending allocations Develop culture and processes for relentless optimization of existing products, A/B testing, and experimentation

• Lead the development of cross-promotion programs with other sites, talent, franchises and publishers to drive awareness of DDN’s content

• Provide regular reporting based on audience size and engagement metrics to measure growth and inform ongoing strategy shifts

• Execute against key performance indicators by constantly adjusting weekly tactics with an eye toward long term goals

• Develop audience research, narratives, and segmenting capabilities that help make our experiences most valuable to advertisers

• Bachelor’s Degree
• 6+ years experience in social media, preferably in a media/content company
• Proven ability to lead strategy, manage others, and succeed on a shared vision
• Experience involving strategies around video optimization and YouTube is a bonus!
• Ability to balance big-picture thinking with strong attention to detail
• Must be a driven and curious self-starter who can identify areas for improvement
• Strong analytic and critical thinking skills, ability to interpret data to make decisions
• Able to define and speak in a brand voice, strong written and verbal skills