User Acquisition Manager

Six Foot was founded in 2000 as an interactive agency, building digital experiences designed to make connections between people, brands, and technology more human and meaningful.

• Serve as a tactical lead for performance marketing with a focus on SEA, Display Advertising, and Social Media
• Identify and execute user acquisition strategies, programs, activities across various channels
• Evaluate and optimize online campaigns in accordance to relevant key metrics and assess against the set goals
• Manage media spending across channels, partners, and markets to maximize the ROI
• Optimize the conversion funnel by operating and testing campaign associated landing pages
• Develop concepts and content for paid media campaigns working closely with Brand Management and Creative Services
• Implement and control marketing analytics and leverage findings to drive outcomes and channel optimization
• Set up regular reports in communication with our BI department using Excel, Dashboards, etc.
• Stay at the edge of developments and frequently adjust campaigns to reflect new industry trends and insights

• 5+ years of experience in a hands-on role managing direct response search, programmatic, paid advertising and social campaigns
• Previously run successful campaigns on performance-driven online marketing channels using planning and tracking tools especially Google Analytics
• An excellent understanding of CTR, CR, CPI, CPC, LTV and other similar metrics
• A proven track record in translating strategic goals into revenue through marketing programs
• A strong interest in planning, testing and implementing new marketing strategies as well as analyzing data
• The ability to set goals and execute under tight guidelines
• A strong grasp of the overall digital marketing ecosystem
• A high attention to detail and extraordinary communication skills
• Excited to work with a small interdisciplinary team in a fast-paced environment
• Experience with SEO and other channels as Retargeting and Affiliate is a plus
• Master’s or Bachelor’s degree or equivalent work experience