User Acquisition Manager

Six Foot

(Houston, Texas)
Full Time
Job Posting Details
About Six Foot
Six Foot was founded in 2000 as an interactive agency, building digital experiences designed to make connections between people, brands, and technology more human and meaningful.
* Serve as a tactical lead for performance marketing with a focus on SEA, Display Advertising, and Social Media * Identify and execute user acquisition strategies, programs, activities across various channels * Evaluate and optimize online campaigns in accordance to relevant key metrics and assess against the set goals * Manage media spending across channels, partners, and markets to maximize the ROI * Optimize the conversion funnel by operating and testing campaign associated landing pages * Develop concepts and content for paid media campaigns working closely with Brand Management and Creative Services * Implement and control marketing analytics and leverage findings to drive outcomes and channel optimization * Set up regular reports in communication with our BI department using Excel, Dashboards, etc. * Stay at the edge of developments and frequently adjust campaigns to reflect new industry trends and insights
Ideal Candidate
* 5+ years of experience in a hands-on role managing direct response search, programmatic, paid advertising and social campaigns * Previously run successful campaigns on performance-driven online marketing channels using planning and tracking tools especially Google Analytics * An excellent understanding of CTR, CR, CPI, CPC, LTV and other similar metrics * A proven track record in translating strategic goals into revenue through marketing programs * A strong interest in planning, testing and implementing new marketing strategies as well as analyzing data * The ability to set goals and execute under tight guidelines * A strong grasp of the overall digital marketing ecosystem * A high attention to detail and extraordinary communication skills * Excited to work with a small interdisciplinary team in a fast-paced environment * Experience with SEO and other channels as Retargeting and Affiliate is a plus * Master’s or Bachelor’s degree or equivalent work experience


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