Search Engine Marketing (SEM) Manager

Revzilla

(Philadelphia, Pennsylvania)
Full Time
Job Posting Details
About Revzilla
RevZilla was founded in 2007 by a core team of riders whose sole goal was bringing the best possible shopping experience to any enthusiast who visits us, in-store or online.
Summary
The SEM Manager will be responsible for driving the success of our in-house managed Paid Search program--core to our digital marketing efforts. Our SEM Manager will be an analytical thinker who is comfortable operating in beta, always measuring, always optimizing. Aside from crushing revenue targets, the SEM Manager will be expected to develop the team and drive strategy for total SERP domination.
Responsibilities
* Developing, implementing, managing and optimizing Paid Search campaigns across Google AdWords, Bing AdCenter, and Yahoo Gemini * Maximizing performance for RevZilla across total SERP experience (Paid Search, SEO and Shopping listings) * Drive bidding and budget management * Leading and managing a team of Paid Search juggernauts * Leveraging your own toolkit from years of successful eComm experience to put the resources and processes in place to succeed * Executing tests (ad copy, landing page, etc) and strategic plans end-to-end * Reporting, analyzing, and providing actionable insights for internal teams * Partnering with internal teams (eg. Shopping, Social, Creative, Merchandising) to ensure consistent marketing and maximizing business opportunities across channels * ID/apply best practices and monitor changes in the digital space to identify new opportunities
Ideal Candidate
**You Need To:** * Hustle by default * Set goals and crush them * Be detail-oriented * Clearly communicate * Play well with others * Sweat the numbers * Practices Excel wizardry * Love learning * Love to win **Bag of Tricks (AKA Skills & Qualifications) Required:** * Minimum 5 years experience managing large scale Paid Search accounts in Google AdWords, Bing AdCenter, and Yahoo Gemini * End-to-end campaign management (planning, launch, ad testing, bidding with 3rd party bid management platforms etc.) * Proficiency with 3rd party bid management tools (eg. Kenshoo, Marin) * Large-scale=multi-platform, sizable keyword lists, large budget (>$100k monthly), daily optimization, ongoing promotional/content management * Coordinating cross-channel management: Search, Shopping, SEO, Display, Remarketing, Affiliates, Email * eCommerce eMarketing management * Managing major budget with aggressive revenue growth targets * History of hitting/exceeding monthly KPI goals (eg. revenue, ROAS, spend, etc) * Budget allocation and prioritization among business lines * Demonstrated understanding of how to drive KPI's (ROAS, sessions, etc) and optimize to different business goals * Supervisory/management experience * Minimum 2 years supervising supporting coordinators/specialists * Supervising team training and development * Strong analytical and problem-solving skills * Proficiency with: Web Analytics tools (eg. Google Analytics, Omniture, Coremetrics) and Excel * Experience with competitive reporting tools (eg. Hitwise, comScore, SEMRush, etc) * Extra credit: advanced Excel/database * Ability to multi-task and manage workflow in a high-energy, collaborative, team-oriented environment * Superior communication skills (to express your passion/enthusiasm and otherwise share knowledge) * **Extra Credit:** Motorcycle enthusiast (not a requirement!)
Compensation and Working Conditions
Reports to Performance Marketing Manager

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