Paid Search Lead

iProspect is a digital and search engine marketing agency that acts as a consultant specializing in search engine optimization (SEO), paid search, social media, and mobile arenas. It helps brands and companies increase traffic on their websites through its innovative digital media strategies.

Due to our growth, iProspect New York is seeking an experienced Lead in Paid Search to join an awesome multi-channel team supporting an awesome client in the adult beverage category. The Paid Search Lead is responsible for leading and managing the execution of PPC/SEM campaigns and strategies, the on time delivery and properly communicated initiatives to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are consistently innovative; test new solutions and evaluate and optimize campaigns to drive our client's business goals. This critical, client facing role is a balance of strategy and execution, and acts as a mentor to within the team and helps to manage projects or day to day activities.

* Plan, manage, and execute Paid Search (PPC/SEM) campaigns, including but not limited to account setup, strategy development, organization, and management * Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives * Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete * Audit both assigned client accounts and as well as assist other accounts when needed * Execution & analysis of paid search beta tests & new platforms/vendors * Assist Client Services team with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client * Forecast & plan paid search growth, and regularly communicating opportunity with the client

**Competencies:** * Proven advanced capability of paid search * Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills * Ability to be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement * Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets * Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topics **Qualifications:** * 2+ years of experience in managing large scale, complex paid search campaigns * Well versed in client KPIs, specifically in Branding/Awareness and DR * A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities * Strong client facing and presentation skills, with the ability to make credible strategic recommendations, provide updates against KPIs on a regular basis and participate in QBRs * In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting * Experience with Paid Search Platforms like Marin, Kenshoo, DS3 * Google Certification (Fundamentals), Analytics and Adwords Certification required * Strong organizational skills, detailed orientation and project management ability * Analytical mindset, with the ability to identify trends and insights through data analysis * Experience mentoring & fostering the development of emerging talent is required * Bachelor’s degree required * High levels of integrity, autonomy, and self-motivation * Ability to manage multiple projects, drive to completion, and deliver effective results