SEM Manager

HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. For nearly three decades, the firm has delivered high-impact solutions integrated within all brand touchpoints.

We are currently seeking a SEM Manager who is ready to be a part of a new and exciting department at Hirshorn-Zuckerman Design Group (HZ) in Rockville, MD. We’re looking for someone who is committed, hard working, intellectually curious and has a good sense of humor.

* Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits, handling client concerns, etc. * Hands-on optimization; improving site structure, page construction, content, keyword lists, and SEO copywriting. * Keyword research that includes competitive analysis and identifying unique keyword opportunities across industries, B2C and B2B markets * Devise and implement link building strategies unique to client markets * Management of multiple client SEO campaigns and reporting platforms such as Moz, SEMRush and Buzzstream * Staying up-to-date on search engine algorithmic changes, and being able to make confident recommendations to clients and colleagues in a timely manner (i.e. know when to say go, stop or wait) * Creative discovery and strategizing on keyword opportunities in website architecture * Monitoring performance of multiple SEO vendors * Identify performance indicators for SEO that everyone understands and that complement overall marketing and business objectives * Research, identify and establish partnerships with authoritative web sites for link-building * Weekly “reading room” meetings with team members to review current SEO developments and best practices

**Skill Set :** * Blogging/writing experience (send writing examples) * Advanced knowledge of Google Analytics * Experience with social tracking tools like Radian6, Adobe SiteCatalyst and Engage121 * Direct client management experience * Agency experience **Requirements:** * 1-3 years of hands-on SEO experience * Demonstrated knowledge of the website design & build process * Willingness and ability to quickly adapt to new technologies and programs * Proven track record of successful SEO strategy and implementation * Strong knowledge of search engine algorithms and ranking strategies * Proficient with SEO reporting and analytical tools, including familiarity and confidence in Google Analytics * Advanced skills in Microsoft Excel * Ability to create clear and understandable presentations from data * Intermediate skill level in HTML, javascript, CSS and jQuery